Be BOLD Branding BrandFace on the new york city podcast network

Branding From Complexity To Clarity

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How do you take a complicated profession and simplify the language and approach in a way that revolutionizes the industry Jodie Lamb is a structured settlement specialist as well as a BrandFace client And she s changing the industry Even if you know what structured settlements are you can imagine that it isn t easy to express what you do and the life changing benefits you provide In this episode of Be BOLD Branding Jodie shares how she got started in this space and how her new brand clearly defines how she helps her clients safeguard their financial and future security Episode Highlights 00 00 Introduction and Welcome 00 32 Understanding Structured Settlements 03 04 Jody s Journey into Structured Settlements 06 19 The Importance of Safeguarding Settlements 10 59 The Challenges of Branding in a Niche Market 12 42 The Branding Journey with BrandFace 19 08 Overcoming Challenges in the Branding Process 26 50 Conclusion and Future Plans Click here to visit this podcast episode

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