091: Test, Tweak, And Understand Pain To Craft A Brand

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How do you get investors Grow your database Build your brand Let s dive deep into the marketing aspect of apartment syndication Today I m talking to John Casmon GP in more than 70 million apartment real estate and host of the Target Market Insights Podcast Also John s the co-creator of the MidWest Real Estate Networking Summit Topics on Today s Episode Volatile Work World Never tie your entire livelihood to a corporation From Cars to Chicago John s passion for real estate investing ran out of capital Go house hack Lots of interest doesn t lead to replication what people want is to find someone else to get them some return on their investment Less Babysitting Scale Up Make more passive income and cash flow by doing less to give investors a decent portion and not waste your time and energy Appreciation Potential with Apartments When you fix-and-flip a single-family property you only make money one time when you sell it Value vs Devalue Marketing drives a brand and attracts investors to get a sale Apartment Syndication Aspects Finding deals and then pairing those deals with capital to accomplish them Ways to raise capital include 506 b based on pre-existing relationships and no advertising or 506 c open to accredited investors only and allows advertising Lead Deal Magnet Create a Website offer value-added content to prospects get their contact information and follow up to qualify investors for your deals Who is your actual target market audience Understand why or what it is about your brand that connects with specific consumers MailChimp and Pipedrive Track leads for email campaigns and conversations How to Find Investors Build your credibility and connect with investors starting with your own database Links and Resources Mentioned John Casmon s Email Casmon Capital Group Target Market Insights Podcast Midwest Real Estate Networking Summit General Motors FHA U S Securities and Exchange Commission SEC 506 b 506 c MailChimp Pipedrive Constant Contact ActiveCampaign Infusionsoft FixYourFunnel Plug-in Podio Kahuna Investments Multifamily Legacy Podcast on YouTube Multifamily Legacy Podcast on Facebook Quotes by John Casmon You can have the best product or service in the world but if you don t know how to convey that to someone and convey the benefits to them it s not really going to grow Anyone who gets into apartment syndication it really comes down to two aspects It s finding deals and then pairing those deals with the capital to do them The light bulb went off and I started to learn more about working with other people s money working with investors and then ultimately apartment syndication You do want to make sure you re building that brand and building a reputation where people want to work with you not just today but for the long haul Don t forget to download my Free Workshop Quickstart Video Series and if you like what you have heard please leave a review on iTunes Text the word MONEY to 408-500-1127 to get my free private money program and credibility kit for single family Click here to visit this podcast episode