THE CITY CONFESSIONS On the New York City Podcast Network

Ep 91: Jeniece Trizzino – VP Of Product Development At Scentbird – How Scentbird Changed The Fragrance Industry -The Process And Timeline Bringing A Skincare/ Beauty Product From Idea To Life

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This week s guest is Jeniece Trizzino She is the Vice President of Product Development at Scentbird nbsp With over 15 years of experience at such brands as Avon Laura Geller BareMinerals Deck of Scarlet Goodhabit and Confessions of a Rebel Jeniece Trizzino has worked through every stage of makeup artistry product and packaging development partnering directly with brand founders to ideate conceptualize forecast innovate formulate package develop and market award-winning products that she has created for sale in the U S and around the world Jeniece s deep understanding of both the transforming needs of the beauty market and the advancing demands of the consumer coupled with her strong market vision and intuition for product innovation has made her a thought leader and expert in the beauty space with a proven track record of success In this episode we talk about how Scentbird disrupted the fragrance industry back in 2014 when it introduced the idea of a subscription model to the world It was also a time where social media was growing and evolving so Jeniece explains how the company leveraged Youtube specifically to create buzz about the company s model and service Jeniece also gives us insight to what her role consists of and the real timeline and steps of bringing a product from an idea to life As a New Yorker she also shares a confession relating to stereotypes that people have about New Yorkers Feel free to support Jeniece s brands below Scentbird https www instagram com scentbird nbsp Goodhabit nbsp https www instagram com goodhabitskin Deck of Scarlet nbsp https www instagram com deckofscarlet — Support this podcast https anchor fm thecityconfessions supportClick here to visit this podcast episode