How IHeart’s Buying Spree Will Effect The Future Of Podcasting [S3E81]

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Yesterday s big podcasting news was https twitter com evoterra status 1362037770500280324 s 20 iHeartMedia s acquisition of Triton Digital for 230 million Because apparently that s what podcasting companies do these days buy up other podcasting companies nbsp I m not going to speculate on how iHeart plans on integrating their new toys I don t work there and I m much more interested in what it might mean for all of podcasting This is an all things podcast tech move And a bold one that will accelerate the shift away from static podcasts which most of us podcasters are making today nbsp At the heart heh of this acquisition is technology that allows iHeart to make content for podcasts streaming and radio that is truly dynamic And as more podcasters start embracing and experimenting with dynamic content in their shows or create shows entirely dependent on dynamic content listeners are going to expect it From all of us We re already seeing some evidence of this Look no further than last week s announcement of https investor-assets libsyn com wp-content uploads 2021 02 LSYN-Auxbus-PRFinal pdf the purchase of Auxbus by Libsyn one of the longest-running podcast hosting companies and their new Creation product line as part of that It s a safe bet to assume that means dynamic content is going to be a part of Libsyn s offering to creators That s exciting nbsp It s time to stop hating on iHeart Start by adding https brand iheart com logo the Listen on iHeart Radio badge to your website Yes run it right alongside the badge for Apple Podcasts Spotify and others I have You re not trying to get people to switch from their preferred app You re just adding some brand recognition Let s keep this conversation going shall we Tomorrow at 10 00a Los Angeles 1 00p New York I m hosting an https www joinclubhouse com event mWkvDDDm audio-only conversation with other podcasters discussing how acquisitions like this will shape podcasting s future I d love for you to be a part —– Read the full article and share with a friend https podcastpontifications com episode how-ihearts-buying-spree-will-effect-the-future-of-podcasting https podcastpontifications com episode how-ihearts-buying-spree-will-effect-the-future-of-podcasting https twitter com evoterra Follow Evo on Twitter for more podcasting insights as they come https buymeacoffee com evoterra Buy him a virtual coffee to show your support And if you need a professional in your podcasting corner please visithttps podcastlaunch pro Simpler Media to see how Simpler Media Productions can help you reach your business objectives with podcasting https podcastpontifications com Podcast Pontifications is published by Evo Terra four times a week and is designed to make podcasting better not just easier This podcast uses the following third-party services for analysis Chartable – https chartable com privacy Support this podcastClick here to visit this podcast episode