Growing Your Coaching Business With Polarizing Content with Marc Mawhinney | 616

Marc Mawhinney is the coach of coaches. He is the owner of The Coaching Jungle on Facebook, he’s been an entrepreneur, a real estate agent, an investor, and so much more. He’s here today to talk to us about creating polarizing content and how you can use it to your advantage.

Key Talking Points of the Episode

[01:27] Invest with Secured Investment Corp! 
[02:17] Who is Marc Mawhinney?
[03:25] What is Marc’s background?
[04:48] How long has Marc been doing daily emails?
[07:18] What does it mean to be polarizing?
[08:07] How did the Tony Robbins film affect other coaches’ content?
[09:13] What kind of things should you be polarizing about?
[11:45] How do you overcome the hate your content gets?
[13:00] How does Marc take advantage of his belief in capitalism?
[15:30] How does Marc deal with the hate he receives on his content?
[18:53] How does Marc find valuable content that he uses to bring in people?
[22:15] Where can you find more of Marc and what he does?

Quotables

“I think it’s something that never completely leaves you. It’s kinda like a wound that’s scarred over - you can kinda see it, but it doesn’t sting as much.”

“I always think when you’re being polarizing, it has to be grounded in actual beliefs that you have.”

“It gets easier the more you do it. You get a thick skin.”

“What I like to do is to use their hate and turn it into sales, so I use it as content fodder.”

“I haven’t been getting as many of them as I probably should and part of it is because I’ve changed the way I use social media.”

“Once you start creating a lot of content, it gets easier. You’re building up your content creation muscles.”