In this episode, David Cancel (DC), the founder and CEO of Drift, joins us on the show to discuss what it takes to build a product company that makes a difference. He talks about: -->When should a founder zoom in on the granular aspects and when to zoom out --> Who were the first 10 hires at Drift (what roles)? --> The balance between category design and product market fit --> When to think about scaling? --> Why did they transition their core story from 'Conversational Marketing' to 'Revenue Acceleration' ? --> What should a marketer be focusing on, in their first six months in an organization, and a lot more...