You believe a set of things to be your product's USP or value proposition, but ask yourself —how many times is it in sync with what your customer really believes to be valuable? Steve Rankel, one of the world's best, joins Yaag and Manish to show how anything that isn't derived out of a customer conversation, is nothing but an educated guess. This episode is one of the deepest dives into how to get your sales pitch right. An episode that will help you arrive at a method to arrive at a message or value prop that sticks or resonates with your customer.