The Yaag Project

How to get better at copywriting: with Cole Schafer

Episode Summary

In this episode, the copywriting master & the founder of Honey Copy, Cole Schafer, joins us on the show to share actionable tips and tricks to get better at copywriting. He talks about: --> How should you approach writing headlines --> Building trust with the reader using words --> Practicing the Hemingway method --> Finding the right tone of voice, and a lot more. (P.S.: A big thank you to Christopher Lochhead for introducing us to the work of Cole Schafer)