In this episode, Neil Patel, the man behind CrazyEgg, NP Digital, Kissmetrics, and Ubersuggest, joins us to discuss content promotion and distribution in the B2B SaaS space. Here are some key timestamps from the conversation you might want to jump to: 3:25 Neil shares how there wasn't any specific path or solution that led to where he is today and how it is more about being patient and doing things for a long time and learning from mistakes 5:00 What to do if you have a hard time getting your content in front of the right audience or getting the right kind of reach 7:58 Is it possible to create some level of predictability into what content might take off and what might not? Neil talks about how the 'numbers game' is not about the number of visitors but the uniqueness of the content. 9:15 How influencer marketing is becoming a key part of content marketing, and what can you do when you don't have the budget for influencer marketing? 10:20 Why Display Network still works and how you can make the most out of it on platforms like LinkedIn 14:27 When we have somebody like Neil competing for, say, a set of 5 keywords -- should we still go ahead and create that content and compete? Or is there a better approach that yields a higher success rate? 16:55 With 4 massively successful companies in the backdrop, what's one key quality that Neil looks for in a cofounder?