In this episode, Steve Watt, the Marketing Director at Seismic, the global leader in sales enablement, joins us to discuss how to get 1% better every week at social selling and sales enablement. Steve talks about: --> What is social selling? And how it connects to ABM? --> How to be authentic on social platforms? --> How to connect social selling and brand advocacy --> Setting goals for social selling and sales enablement and measuring it --> Why and how does Challenger Sales aid your sales discovery?