The Yaag Project

The role of gamification in marketing: Sumit Kumar Singh

Episode Summary

From coupons, to loyalty, to customer acquisition and product adoption, there is gamification in everything. One of the brightest minds in the world of gamification - Sumit Kumar Singh joines Yaag and Manish to discuss how gamification can be put to use in B2B marketing.

Episode Notes

Sumit's LinkedIn profile: https://www.linkedin.com/in/sumitkumarsingh/