Alex discusses why chasing rainbows or the ‘next big thing’ is the worst thing you can do for yourself. Focus on one niche and pursue that niche with all your heart. There's only so much that books and online courses can teach you, but at the end of the day, you need to be in the trenches to really learn this industry and get things working for you. You need to get hands-on experience to really understand what those books are trying to say.
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