Alex is expecting his second child in May! So, what does this mean? It means his family have slightly outgrown their current home and are looking for a new place to live. Despite being in the business, Alex and his wife are having trouble finding the right house, so Alex decided to throw a little experiment with his direct mail marketing letters in search for that perfect home.

Key Takeaways:

• Alex is expecting his second child!
• Alex is thinking of moving into a bigger home.
• What works better a yellow postcard or a white postcard?
• Think about how you can change your direct mail copy so that it’s more engaging.
• Alex added a very personal approach to his direct mail copy and he’s been getting between 3-4%.
• Avoid staying in the status quo. There’s nothing wrong with being a little creative with your messaging.
• Don’t lie on the postcard. You want to be honest with your intentions.
• Marketing is nothing more than having the right message, to the right market, at the right time.
• The point in today’s episode is: Think about new ways to change your marketing so that you stand out.

Mentioned in This Episode:

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