This is Christina Krause’s second guest appearance and she’s back dropping some serious wisdom. She is the Owner of PostImpact and an investor herself. What makes Christina so valuable to her real estate clients is that she can dive into your numbers, understand what's going on, and make some tweaks, so that you come out on a completely different level from your competition. Get out of your head, focus on your genius zone, and get to work!

Key Takeaways:

• Christina has access to data and info you’d kill for! She’s a wizard when it comes to marketing, and data analytics.
• What trends has Christina been seeing when it comes to marketing?
• Why are real estate investors so darn lazy when it comes to marketing?!
• Christina explains what coaches do to take really amazing athletes to the next level.
• Somebody has to be in the background helping you make little tweaks in the business that end up smashing world records.
• What stops a great investor from becoming an amazing investor?
• You have to ask yourself the right types of questions to get you unstuck.
• There really is no such thing as ‘self-made.’
• People need accountability in their life!
• Be honest about what you truly struggle with and hire the right people to help you with it.
• Ask yourself: "What is taking up my mental equity? What is holding me back?"
• How does someone figure out what their ‘genius zone’ is?
• Remember, you have to start now if you want to make a lasting change.
• Don’t spend all your time and effort on an area you’re simply not good at. You’re wasting time!
• Note: 93% of the leads you get in follow-up are going to happen at the 30-120 day mark.
• Tip: Add humanity to create a competitive difference in your company.
• What makes Christina so valuable to her clients?
• There has to be a moment in time where you stop everything and go, “Okay. I’m serious about this.”
• Things don’t ‘just happen’ to the big guys. They worked hard to get to where they are today. It wasn’t an overnight success.

Mentioned in This Episode:

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Episode 122: “Christina Krause on Profiting Big from Probates (and How To Have The Marketing Completely Done-For-You)” 
Connect with Christina: Postalimpact.com & Flipempire.com/christina

Tweetables:

“You’ve got to scale to be better, not scale to be bigger.”

“We want the lightning. Entrepreneurs are trained to believe that we’re successful when we create this big fire moment.”

“You’re not a genius at everything. You’re a genius at one or two things, other than that, figure out how to get someone else.”

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