This is part 5 of a 5-part video series with Trevor Mauch on how to leverage your brand and build more credibility. Trevor wants you to get out of that “hamster wheel” marketing and build an evergreen marketing pipeline that will work for you for years to come. He shows you how in this final episode.
Key Takeaways:
- We’re in the age of credibility right now.
- There is a right way and a wrong way to structure a testimonial.
- If you’re going to make a claim on your marketing, you have to back it up with credibility.
- If you don’t focus on credibility, you are losing deals, which means you’re losing cash!
- There is a right and a wrong way to ask for a testimonial.
- Trevor has never actually asked a client for a testimonial.
- The problem with a lot of testimonials is that they are too vague and don’t even answer your potential customer’s objections.
- We are in the age of content, so you have to structure your content correctly if you want to rank well on Google.
- Alex is a happy, happy customer of Carrot!
- Have questions? Reach out to Alex!
MENTIONED IN THIS EPISODE:
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Tweetables:
“One thing that’s going to amplify all of your marketing — doesn’t matter if it’s offline or online, is having an amazing credibility profile online. We’re in the age of credibility.”
“If you put out a claim in your marketing, you’ve got to back it up with credibility.”
“How many deals are you okay with losing this year from underperformance?”
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