Steve Trang is the Founder of the Real Estate Disruptors movement. In 2018, he started his Podcast, under the same name, to help wholesalers and real estate agents DOUBLE their income. Steve shares his cold calling strategy and how he navigates seller objections seamlessly. Afraid your competition is going to swoop in and steal the deal? Steve also shares ways around that in this week’s episode. 

Key Takeaways:

• People learn more from their losses more than they do from their wins.
• It’s okay to fail!
• Steve shares how he got started in real estate.
• Steve calls the first 7–10 years his ‘lost decade’ and he owes it all to losing rather than winning!
• Everyone thinks they’re a hard worker, but what does that mean?
• Steve gives us a golden ticket! A strategy for when you ask your sellers the “Want a cash offer?” question and they reply with “Well, what’s your offer?” --- this is gold!
• What is your goal with cold calling?
• Do you have the right cold calling mindset?
• If the seller has no pain, go with a REALTOR and move on to the next one.
• Pushing for a sale is the best way to not get it.
• What does a good ‘Advance Agreement’ look like? Steve does a quick walkthrough.
• Ask questions! This is the best sales process.
• Try to address any and all potential roadblocks and deal killers they might face.
• Educate your seller! Talk to them as if they were your Mom or Dad. Too often do they have a negative idea of investors and this can be a hindrance. 
• It’s important to conduct business in an ethically and always have your Seller's best interest in mind.
• So, here's a cool tip! Steve doesn’t leave behind flyers and he explains why!
• People think Steve is a great objection handler, but he doesn’t see Sellers’ questions as "objections".
• Everyone has their own style of approaching a deal or a sale. Use your strengths to your advantage!
• How many deals does Steve close via cold calling?

MENTIONED IN THIS EPISODE:

Connect with Steve here, and check out The Real Estate Disruptors Podcast

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Tweetables:

“I didn’t get here because I have all the answers. I got here because I had some of the answers.”

“Our job is not to convert. We want to teach you how to figure out if this is a deal or not.”

“The point is, you don’t have to be amazing to do well in this business.”

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