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Primal King Podcast


Aug 13, 2021

Bert Sorin is the co-owner of Sorinex Exercise Equipment which is one of the most widely known brands in weight training and fitness. Their equipment can be found in collegiate, professional and military weight rooms all across the country.

Bert's path to success wasn't what you may think though; he describes it as a type of "Forrest Gump" path (when you listen, you will understand why).

He was a 4-time all-American in Track and Field and has gone on to be a top innovator through his apps and creation of new equipment. On top of all of that, he is also a family man and an overall great guy to learn from.