Have you ever heard of search engine optimization (SEO)? If you haven’t yet, your digital marketing is about to improve significantly. More than ever, people are researching online before they ever make a purchase, so boosting your website and website content so that it ranks high on search results is an incredible way of increasing your success. Optimizing is a convoluted process, though: you’ll likely need to do keyword research, make metadata assessments on things like your URL and title tags, research data analytics, and have link-building skills to make the most of your main online platform. Digital marketing services can provide the skills and expertise necessary in these areas. Though the search algorithm is in constant flux, attaining better SEO is critical in carving out a place for yourself in the digital world.

More than ever, the internet has made marketing a visual pursuit. Replacing yesterday’s commercials are today’s 10-second ads preceding YouTube videos or promoted posts on Facebook. Still, people scroll past videos on their phones all the time. How do you make yours worth watching? Videos that help potential customers connect with the brand and the product is a big part of makes them successful—that, and they do so in a fast-paced yet helpfully informative manner. Some digital marketing agencies actually focus specifically on this medium of communication and can give your videos the high-quality polish needed to appear legitimate.

Beyond the information or content on your website, its formatting and visual appeal can significantly influence the amount of traffic you receive. The functionality of different pages and image creation on the website should reflect the style and professionalism of your brand, which will impact your marketing ventures. Digital marketing services, or even just a digital marketing consultant, can look at your website and determine the changes that would improve your web design.

Pay-per-click, or PPC, is the term for a certain kind of digital marketing that can benefit your business on either end of its functionality. Essentially, a PPC ad means that the advertiser of the ad pays a fee every time the ad is clicked on, and only then. The tricky part is that, if you want to pay for a PPC ad, you need to bid on the keywords that will trigger your ad, so it’s important to only bid on words that will actually be relevant to your ad and increase the likelihood of a sale—instead of just paying for people to look at a page that doesn’t have what they were actually searching for!

Getting your message to the right audience, as previously stated, is the charge and challenge of digital marketing. Facebook is a great way to reach your target market and avoid paying to be seen by those who would scroll right by. It is, however, rather delicate—the timing, the product, and the demographics all factor greatly into a Facebook ad’s success. For this reason, you should pay for this kind of marketing only after first knowing exactly who you are targeting and when they’re online, something digital marketing services can competently research for you.