The One About Authenticity in Your Marketing & Business (with Alex Morris)
- E83
- 37:03
- May 19th 2022
In this episode we discuss the importance of authenticity in marketing. We explore how the word authentic is often overused and misused, and why it's so important to be authentic in your marketing efforts. We also share some tips for how you can authentically market your business.
Our guest, Alex Morris, is father to twins and joins us from Sydney Australia. He's the founder of To The Moon Digital, a digital marketing agency focusing on lead generation for coaches and consultants.
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."