The One About B2B E-Commerce and Digital Transformation (with Mike Mayer)
- E117
- 35:36
- October 10th 2022
Surprisingly, there are many businesses that still are not truly online. In particular, many companies which sell a catalogue of products to other businesses continue to operate much like they have for decades.
And when it's time to transform an old-school business model into a digital one, the process can be daunting. That's where today's guest comes in.
For the past 25 years, Mike Mayer has led digital transformations for billion-dollar B2B companies including Thermo Fisher Scientific, Crescent Electric, and U.S. Electrical Services.
In 2020, he had an ‘aha’ moment. There were no agencies specializing in digital marketing for distributors and manufacturers, so he built one!
Main Event Digital was launched with a very simple business model: Provide strategic leadership and the best talent along with a no-commitment, transparent pricing model.
The agency supports customers across the globe with a team of about 3 dozen experts in E-Commerce Strategy, Lead Gen, Marketing Automation, SEO, Amazon Business, LinkedIn Automation, Branding & Design, Digital Advertising, Social and more.
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."