The One About Case Studies As Marketing Tools (with Anfernee Chansamooth)
- E87
- 33:06
- June 16th 2022
The use of stories is among the greatest ways to get people to buy. And perhaps the most effective type of "story" to use when selling is the case study.
Anfernee Chansamooth is a content strategist, copywriter, and podcaster. His company Simple Creative Marketing is known for creating case studies and epic blog posts to drive traffic for web business owners so they don't have to.
He typically works with $1Mil+ services and software businesses that also sell online training.
He’s worked with leading brands such as Bean Ninjas, SYSTEMology, and Hub Australia. He's been featured in Forbes, Inc, Good Men Project, and Huffington Post.
Anf calls Sydney, Australia home.
Check out the Case Study Guide here (no opt-in required)
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
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David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."