The One About Creating and Bringing a New Product To Market (with Ron Richard)
- E15
- 28:44
- May 20th 2021
Creating and launching a new product can be an adventure. And while it's become easier and easier to launch digital products into the market, we shouldn't forget about physical products. In this episode, we speak with Ron Richard, a seasoned expert specializing in the medical device, medical diagnostic, and life science market segments.
With over 35 years of experience in the Medical Industry, having gained extensive knowledge and experience in respiratory, pulmonary, and sleep medicine.
Ron's involvement in owning and operating home care companies, sleep laboratories, manufacturers, and distribution businesses became instrumental in developing and designing several products used in the treatment and diagnosis of chronic health care conditions. Ron's passion for his work has resulted in launching over 40 major products resulting in sales of over $1B.
In 2004, Ron was awarded “Home Care Person of the Year” followed by Top Tech Executive in 2011 in San Diego and with 17 patents in the medical field under his belt all while launching over 40 new products, managing sales in Asia, Europe, and South America, and formulating new product FDA submissions, coordinate registration processes for security protocols of HIPAA/PCI/ISO/HITRUST, medical device, medical diagnostic, and life science market segments for 25 years. BLD Consulting formed in 2011 was only a natural progression in Ron’s career which became a center stone of all his collective expertise in the Medical Industry focusing on sales, marketing, digital, web design, and overall supporting medical device manufacturers, hospitals, homecare, physician-based businesses, as well as clinical trials.
During his involvement as an inventor, investor, and entrepreneur, Ron worked with investors and helped them turn their ideas, as they mulled over a cup of coffee, into a product that benefits people worldwide. Ron’s book, “Someday is TODAY!” walks you through the invention process, taking drawings scribbled on a napkin to a patented product sold on shelves.
You can find Ron and his book at: inventingstartstoday.com
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."