The One About Creating Easy Video Marketing Content (with Mike Cheng)
- E63
- 33:06
- January 31st 2022
We're well into the 21st century, and yet technology still can be scary and overwhelming for many of us. Especially when we want to use technology to be creative in our marketing. This is a particular challenge in a culture that values video as a communication channel. After all, creating videos can seem like a huge project to take on.
Thankfully, our guest, Michael Cheng, has a solution to make the entire process MUCH simple than you might think.
Michael is the co-founder of Lumen5, an online video creation platform with over a million users worldwide. He started Lumen5 with a vision to democratize video creation so that anyone can easily produce engaging video content without prior video editing experience.
Lumen5 has seen rapid growth in recent years and was featured on the Globe and Mail's 2021 list of top 100 fastest growing companies in Canada.
Be sure to set up your free account today at lumen5.com
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."