The One About Direct Mail Marketing (with David Foley)
- E71
- 37:43
- February 28th 2022
Long before the internet came along, businesses had to get the word out about their products and services. One of the ways they did this was through a medium known as "direct mail." While many overlook this marketing channel these days, those in the know, understand there is still a huge opportunity (perhaps more than ever in the past) by using it.
David Foley is a lifelong marketing and advertising practitioner with special expertise in database/direct marketing.
David can be found at https://85percentopenrate.com
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
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David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."