The One About How Businesses Can Communicate More Personally (with Scott Murray)
- E106
- 36:41
- September 1st 2022
There's a commonly understood concept in marketing. It goes something like: "it's not about you... it's about them." The "them" in question, of course, is a business's prospects.
And yet, so many businesses ignore this core concept when they create their marketing material, their website, or even when they product content.
In this episode, we discuss how to better incorporate more personalized messaging into your marketing with Scott Murray. Scott has 20+ years experience in content and strategy experience, starting in print/audio and evolving his expertise to to blog, social, web video, podcasting and beyond.
After two decades of working in the agency and consulting world with major brands as well as non-profit clients, Scott launched his own consultancy in 2022 to help companies/marketers evolve to modern people-focused strategy and communication.
Learn more about Scott at scottmurrayonline.com
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."