The One About How Marketing & Sales Can Play Well Together (with Walter Crosby)
- E122
- 38:58
- October 27th 2022
Marketing and sales are often treated as if they're at odds with each other. For example, in larger companies where different departments are responsible for each function, there can be a disconnect between what marketing is trying to achieve and what sales needs in order to close deals. This can lead to tension and frustration on both sides.
There are a few key ways to bridge the gap between marketing and sales, which is what we cover in this episode featuring Walter Crosby.
As Managing Partner for Helix Sales Development, Walter only engages with growth-minded CEOs and Sales Leaders who have the desire and commitment to build a performance-based sales culture. His clients say the journey can be challenging; however, the results are transformative – repeatable revenue growth with margin integrity.
Walter holds an advanced degree from the school of hard-won wisdom, as well as the University of Michigan. Frustrated by the lack of training every time he was promoted to management roles, he started his own firm to coach, train, and support successful sales teams.
Learn more & connect with Walter Crosby:
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."