The One About "Less Is More" Marketing (with Mickey Anderson) artwork
More Perfect Marketing

The One About "Less Is More" Marketing (with Mickey Anderson)

  • E128
  • 33:14
  • November 17th 2022

"Hard work is only a tiny portion of what actually generates happiness and success in our lives." Those are the words of our guest, Mickey Anderson, a marketing and sales strategist and conversion copywriter.

In this episode, Mickey and David explore the idea that "less is more" in marketing. And how it's possible to streamline your efforts and still build a powerful and profitable business.

Mickey has done work for global enterprises, large, medium and small businesses, nonprofits and trade events. As a military wife, mother and agency owner, she found herself burnt out...extra crispy after maternity leave, working twice as hard to keep whatever measure of success she achieved.

Mickey then took everything she learned about helping others work less and make more and transformed her business and life the way she had for countless clients. She now educates, coaches, and speaks across the country, helping small business owners and entrepreneurs hustle less and profit more.

For free resources, tools and tips to hustle less and profit more, visit Mickey's website at heymickeyanderson.com

More Perfect Marketing

For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.

It doesn't have to be this way!

David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.

Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.

af01fac8-1709-482e-adde-cb6b4aa37cb1.png

David Baer avatar
David Baer
Host

    David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."