The One About Leveraging Assets You Already Have (with Reni Achkar)
- E90
- 32:34
- July 7th 2022
We humans are programmed to always be looking for "what's new." All too soon, we forget what we already have sitting right in front of us.
In this episode, we welcome Reni Achkar, who launched his agency, Social Laboratories, in 2021, successfully scaling it to a 7-figure business. And he did it all leveraging assets he already owned.
Currently, he is working on his online education platform Achkar Academy. One of his goals is to make marketing courses accessible for everyone, not just the people who can afford them.
You can find Reni at reniachkar.com
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."