The One About Marketing Through Tough Financial Times (with Veena Gandhi)
- E110
- 33:44
- September 15th 2022
When does a business need to invest in growing revenues the most? The answer may sound counterintuitive... but it's when times are good.
That's because when times are bad, they'll be starting off in a better position. Of course, when there's an economic downturn, marketing shouldn't stop either. But it could benefit from being pointed in a different direction.
In this episode, Veena Gandhi shares her insights into how businesses can market in tough times. Veena is the founder/CEO of Melbourne based digital marketing agency, Digital Street. She has over 15 years of advertising experience and has led million dollar campaigns for companies like Leo Burnett, McCann and FCB.
A data-driven marketer, she helps eCommerce brands in the fashion, beauty, lifestyle & fitness niches to scale and grow to 7+figures. As a digital consultant and performance media specialist, she works closely with businesses, advertising agencies providing digital strategy, CRO solutions, full funnel builds and digital advertising solutions.
Find Veena at digitalstreetau.com and on LinkedIn
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."