The One About The 5 M's of Marketing (with Alyson Lex)
- E108
- 38:16
- September 8th 2022
When it comes to marketing, it's crucial that your message matches the expectations of your audience. If they're expecting a one-sided sales pitch, and you give them information instead, you'll likely lose their attention. On the other hand, if you give them the information they need without pushing them to buy anything, you may win their business in the long run.
So how can you ensure that your message is matched with your audience's expectations? One way is to study your audience and learn what they want. You can also use marketing research to find out what people are looking for online. Once you have a good idea of what your audience wants, you can craft your marketing messages to meet those desires.
That's just one aspect of the principle known as "message market match." And the starting point for our conversation with Alyson Lex in today's episode.
Alyson Lex has been writing high-converting direct response sales copy since 2007. From her start as the Director of Marketing at Glazer-Kennedy Insider's Circle (working and writing for Dan Kennedy and Bill Glazer) to her private business helping hundreds of coaches, authors and speakers, to her podcast helping you market your business AND put good into the world - she lives and breathes effective marketing that works withOUT selling your soul.
Learn more about Alyson at alysonlex.com
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."