The One About The Power of Voice in Advertising (with Michael Holmes) artwork
More Perfect Marketing

The One About The Power of Voice in Advertising (with Michael Holmes)

  • E17
  • 30:04
  • May 31st 2021

The power of the human voice is a powerful tool in advertising. The emotional and meaning-carrying qualities allow for an increased level of engagement with the listener or viewer. In fact, research has found that people remember up to 60% more when they hear information as opposed to reading it. Voice-based advertising can be used on radio, television, YouTube, and other social media platforms.

On this episode, I'm delighted to welcome Michael Holmes, a writer, voice actor, and producer of radio and television commercials, audio-for-video, in fact just about anything involving the spoken word. He produces for retail, education, corporate, and government.

Find Mike at: michaelholmesvoice.com

More Perfect Marketing

For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.

It doesn't have to be this way!

David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.

Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.

af01fac8-1709-482e-adde-cb6b4aa37cb1.png

David Baer avatar
David Baer
Host

    David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."