The One About Writing Your Emails in the Right Voice (with Heather Cherry)
- E54
- 29:05
- December 16th 2021
We're at again, talking about email marketing (one of my favorite topics). In this episode, we welcome Heather Cherry, a Copywriter at Heather Cherry Consulting Co, a freelance agency offering marketing copywriting and content creation.
Heather has been writing professionally for over 13 years. She has been published in SELF, Forbes, Pittsburgh Parent, Nanny Magazine, and Scribd. She published a marketing guidebook, Market Your A$$ Off. She has also worked as a Journalist for The Ridgway Record. She holds a master’s degree in Professional Writing from Chatham University. Heather specializes in authentic storytelling, email marketing, content marketing, and website copywriting.
Find Heather at www.heathercherry.com
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."