The One About Your Marketing Plan (with Tim Fitzpatrick) artwork
More Perfect Marketing

The One About Your Marketing Plan (with Tim Fitzpatrick)

  • E104
  • 44:49
  • August 25th 2022

Without a plan, your marketing efforts are likely to fall short. A lot of small businesses don't have a plan, and that's a big mistake. Without a plan, it's difficult to track your progress and determine what's working and what isn't.

In this episode, we'll discuss the simple components for putting a plan together. We'll also talk about some of the benefits of having a marketing plan, such as increased visibility, improved customer loyalty, and increased sales.

Joining David for this discussion is Tim Fitzpatrick, an entrepreneur/business owner with marketing and growth expertise. Tim has 20+ years of entrepreneurial experience with a passion for developing and growing businesses. That passion served him well in operating and managing a wholesale distribution company he co-owned for nine years before being acquired in 2005.

Since then, he’s had failures and successes. He started Rialto Marketing in 2013 and has been helping B2B professional service firms that want to accelerate revenue growth and attract more ideal clients. He believes marketing shouldn't be difficult. But, you must remove your revenue roadblocks if you want to grow consistently and predictably.

Time's website: rialtomarketing.com

90-Day Marketing Planner: growthmarketingplan.com

Listen to Tim's Podcast

More Perfect Marketing

For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.

It doesn't have to be this way!

David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.

Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.

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David Baer avatar
David Baer
Host

    David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."