The One Packed With Lessons From Marketing Mattresses and More (with Jeff Giagnocavo)
- E111
- 41:16
- September 19th 2022
Innovative leaders can be found in the most unlikely of places. Such is the case for Jeff Giagnocavo, co-owner of Gardner’s Mattress & More, one of the nation's premier better sleep store. For 13 years in a row they have been named a Reader’s Choice Winner - favorite place to buy a mattress.
Jeff is fanatical about the 5-star experience and has gathered thousands of online and in store 5-star reviews. His book Sleep Better has helped thousands of people wake up happy too.
As a driven entrepreneur he has licensed both his own custom software and educational marketing materials to others in his industry and in other industries. On any given day his marketing ideas, tools and software are in use across more than 500 retail door fronts.
Jeff’s marketing skills and knowledge have been featured regular in Forbes, Target Marketing, Dan Kennedy’s NO BS series of books & newsletters, Furniture Today, Sleep Savvy Magazine, Marketing Miracles, Predictable Profits Playbook, Lead the Field, Fox Business News, WGAL and Success Magazine.
The site discussed on this episode: lesssnoremorecuddle.com
Find Jeff (and all of his activities) at thejeffg.com
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."