The One Where Creativity, Branding, & Strategy Meet (with Chris Ritter)
- E116
- 33:17
- October 6th 2022
There's a reputation that big Madison Avenue creative advertising agencies care more about winning awards than they care about growing their clients' revenue. This isn't always true, of course.
As you'll discover in this episode, creative agencies can offer a powerful and impactful way of connecting with prospective customers and starting a relationship between them and a brand. This often starts by humanizing the brand.
Chris Ritter is the Creative Director and Co-Founder of C-90, a creative design agency moving at the speed of culture and refusing the status quo.
Learn more at c-90.com
More Perfect Marketing
For many businesses, marketing is a necessary evil... where money seems to fly out the window, with little to show for it. It seems like things are getting more complicated all the time, with way too many ways to advertise and promote your business.
It doesn't have to be this way!
David Baer and his guests share insights into what's important, what's not, and the core principles behind smart marketing that small business owners and entrepreneurs must have in place... no matter what marketing tactics they are using.
Each episode contains powerful information to help you grow your business, drive targeted traffic and attention your way, and grow your bottom line through "more perfect" marketing.
David Baer is a veteran direct response marketer who started his career selling classical music subscriptions online at the dawn of email marketing. Since then, his copy and strategic guidance have earned his employers and clients millions in sales. Through his consulting firm, Baer On Marketing, David has served clients in industries ranging from the Arts to Wine to Professional Services and Wellness. David is also a Creative Partner with The Prepared Group and co-author of "Systematic Advisor Marketing: How Financial Advisors Can Systematically Attract, Convert, & Retain More Clients."