Apr 19, 2022
In this episode of The Tactical Entrepreneur podcast, Steve talks about customer avatars, an ideal customer profile, who your perfect customer is and who you're trying to sell to, define what a cost good customer Avatar is, and then walk through how to set one up properly.
“Not every customer is our customer... If you're going to try to make everyone your customer, most likely you end up making no one your customer..”
- Steve Schabacker
How To Get Involved:
Steve Schabacker is the co-founder of Sheepdog Firearms and an entrepreneur, bestselling author, and marketer. Between his business and his content, Steve is educating firearm owners and armed professionals and setting a new standard for shops and training centers in the industry.
You can visit Sheepdog Firearms online or reach out directly to Steve at sschabacker@outlook.com.
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