Sep 10, 2021
Margot Bloomstein is the author of Trustworthy: How the Smartest
Brands Beat Cynicism and Bridge the Trust Gap (2021) and Content
Strategy at Work (2012). She is the principal of Appropriate, Inc.,
a brand and content strategy consultancy based in Boston, through
which she creates brand-appropriate user experiences to help
retailers, universities, and other organizations engage their
target audiences and project key messages with consistency and
clarity.
Over the past two decades, she's partnered with clients like the
American Montessori Society, Sallie Mae, Lindt & Sprüngli, Harvard
University, Timberland, the state of Nevada, and the Rhode Island
Public Transit Authority to address messaging in both traditional
and social media.
A participant in the inaugural Content Strategy Consortium and
featured speaker at SXSW, Margot keynotes events and teaches
workshops around the world, live and virtually.