Sep 27, 2021
Having worked with the Upper Deck Company for over twenty years,
I have been able to develop a diverse management background in
Customer Care, Sales, Marketing, Public Relations, Events and
Social Media. Colleagues have called me an inspirational leader
throughout all the management positions I have held with my current
company.
By managing Upper Deck's Customer Care and Direct Sales teams for
several years, I believe one of my strengths is my ability to
develop staff and coach them into new roles. I have promoted over
40 employees to other opportunities within my organization.
In recent years I have truly enjoyed a management position in
Marketing and Social Media and found my niche where I've had the
greatest impact for the organization. I have created and
implemented several initiatives that have made a real impact on our
business like National Hockey Card Day, a nationwide sampling
program and our Heroic Inspirations program which creatively uses
trading cards to help support kid-focused charities. These types of
programs drive loyalty and advocacy.
I have also implemented our social media strategy, corporate
guidelines and created a social media committee. I run point on
creating magnetic content in the social space on the Upper Deck
Blog, Facebook, Twitter, Instagram, LinkedIn and YouTube in
particular. I also rolled out our extremely popular Upper Deck
Random Acts of Kindness program (#UDRAK) which changed the way fans
talk about the category and our brand for the better.
Additionally I have worked with some of the biggest names in sports
like Wayne Gretzky, LeBron James, Tiger Woods, Rory McIlroy,
Shaquille O’Neal, Ken Griffey Jr., and more. I also have extensive
experience in event management having ran point on huge industry
trade shows and consumer driven events.
Specialties: Customer Care, Sales, Marketing, Public Relations,
Social Media, Events and Management