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The Influence Factor by The Influencer Marketing Factory

The Influence Factor by The Influencer Marketing Factory

By The Influencer Marketing Factory

Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator economy, social commerce and much more.
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Virtual Influencers: The Influence Factor Podcast - Ep 7 (Influencer Marketing)

The Influence Factor by The Influencer Marketing FactoryMar 31, 2022

00:00
27:06
What is the Future of Social Media w/ Coco Mocoe

What is the Future of Social Media w/ Coco Mocoe

In the latest episode of The Influence Factor, Coco Mocoe a marketing trend predictor and full-time creator, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. They discuss various topics related to the Creator Economy and social media, including Coco's background, challenges as a full-time creator, insights into live streaming and content quality, and predictions for the future of platforms like YouTube, TikTok, and Instagram.

Coco emphasizes the importance of consistency for creators and shares insights on content consumption trends. She concludes with predictions for the rise of long-form content and competition among social media platforms.

Coco Mocoe's Podcast

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://timf.io/IMFnow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Show Notes:

01:00 - Introduction and background of Coco

05:00 - Transitioning to full-time creator

06:20 - Challenges of being a creator

07:55 - The future of live streaming

11:55 - Tiktokkers to follow

13:05 - Breaking through the noise as a creator

15:39 - Researching and making predictions

17:56 - TikTok fatigue and long-form content

20:00 - Connecting with Coco Mocoe

Check out some of our previous episodes:

Mar 27, 202420:59
How to Craft Content and Build a Community on Social w/ Emmy Rener (@sophisticatedspreads)

How to Craft Content and Build a Community on Social w/ Emmy Rener (@sophisticatedspreads)

In the latest episode of The Influence Factor, Emmy Rener, the founder of Sophisticated Spreads, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory.

Emmy shares her journey of establishing a charcuterie board company and fostering a food community. She highlights her accomplishments, such as judging at prestigious cheese competitions, and emphasizes the significance of food in uniting people.

Emmy discusses her social media content strategy, the challenges of transitioning to longer content formats, and how she engages her community through giveaways and consultations. She also outlines her future business objectives and offers insights into the evolving landscape of social media and influencer marketing.


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Show Note:

(00:50) - Introduction and background of Emmy

(03:50) - Starting the business and achievements

(07:00) - Content creation and social media strategy

(09:51) - Engaging with the community and creating revenue streams

(13:20) - Tips for small business owners and influencers

(16:00) - Challenges of transitioning to different platforms

(19:20) - Future of social media and influencer marketing


Check out some of our previous episodes:

Mar 20, 202421:44
What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)

What a Creator-Led Brand Looks Like w/ Bryan Reisberg (Maxine The Fluffy Corgi)

In the latest episode of The Influence Factor, Bryan Reisberg, creator and co-founder of Little Chonk, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Bryan shares his journey as a creator and entrepreneur in the pet industry, offering insights from his film and advertising background.


The conversation navigates through the creation of Little Chonk, discussing challenges in business development and emphasizing the significance of quality products, successful community engagement, and maintaining authenticity in the influencer space.

🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://timf.io/IMFnow⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Show Notes:

(01:21) - Bryan's background

(02:25) - Starting Little Chonk and the Maxine One dog backpack

(06:02) - Managing a social media community

(12:00) - Challenges in the brand development journey

(14:45) - Revenue streams and business model

(16:00) - Quality and long-term growth in influencer products


Check out some of our previous episodes:

Mar 13, 202420:12
Why Communicating Effectively Matters w/ Charles Duhigg (The New Yorker)

Why Communicating Effectively Matters w/ Charles Duhigg (The New Yorker)

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Charles Duhigg, a writer at The New Yorker and an esteemed author. Together, they explore topics on communication, marketing, and the art of crafting impactful messages.

The discussion unfolds insights into Charles' unique writing approach for The New Yorker, delves into the nuances distinguishing effective communication from common mistakes, explores key takeaways from his book 'Supercommunicators,' emphasizes the importance of authenticity, and opens a window into Charles' perspective on the role of AI in communication.

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Show Notes:

(00:53) - Charles' daily routine as a writer for The New Yorker and author

(02:32) - Writing books vs. articles

(03:14) - Target audience for 'Supercommunicators'

(04:02) - Creating resonant messaging

(06:10) - Matching conversations for effective communication

(08:30) - The importance of authenticity

(13:30) - The role of AI in communication

(18:20) - Unique insights into 'Supercommunicators'

Check out some of our previous episodes:

Mar 06, 202420:11
What is the Future of Shopping w/ Stephanie Horton (Google)

What is the Future of Shopping w/ Stephanie Horton (Google)

In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Stephanie Horton, Senior Director of Global Marketing for Commerce at Google, about the latest trends and features in shopping and marketing.

They discuss the impact of generative AI and AR try-on features on the shopping experience, as well as the importance of supporting small businesses. Stephanie shares insights into Google's Holiday 100 and the trending categories in the market. She also highlights the role of technology in shaping the future of shopping, with a focus on personalized and blended experiences.

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Show Notes:

(01:05) - Stephanie's mission, achievements, and purpose

(03:32) - Search generative experience

(04:57) - Google's holiday 100 and trending items

(06:05) - Trending categories

(08:12) - The importance of AR try-on features

(11:08) - Small business filter and supporting local businesses

(12:58) - Other trends in commerce and marketing

(14:25) - Future of shopping technology

Check out some of our previous episodes:

Feb 28, 202417:21
What Does it Take to Succeed as a Creator w/ Nicky Reardon

What Does it Take to Succeed as a Creator w/ Nicky Reardon

In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Nicky Reardon, a content creator and former social strategist at BuzzFeed.

They discuss all things creator economy, influencer marketing, Nicky's mission for free online education, FaceTime content, companionship content, creating passive revenue streams, top manageable niches for creators, and much more!


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Show Notes:

(01:06) - Nicky's mission, achievements, and purpose

(04:24) - Transitioning into a full-time role as a content creator

(06:08) - FaceTime content and companionship

(08:10) - Content trends: YouTube vs TikTok

(12:39) - Building passive revenue streams

(14:50) - Top manageable niches for creators

(18:45) - Long-term partnerships in influencer marketing


Check out some of our previous episodes:

Feb 21, 202421:49
How is Digital Commerce Transforming w/ Justin Smith (SamCart)

How is Digital Commerce Transforming w/ Justin Smith (SamCart)

In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, dives into the world of digital commerce and the creator economy with Justin Smith, CEO of SamCart. They explore SamCart's mission to dominate as the top e-commerce platform for digital sellers, its transformative impact on the digital commerce landscape, and the role of AI in boosting conversions. Justin shares insights on creators selling their products, the influence of affiliate and influencer marketing, and unveils key takeaways from the 2023 Creator of Profits Report. Tune in for a glimpse into the future with discussions on AI-generated influencers and the evolving industry landscape. 🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ 🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠⁠⁠⁠⁠⁠https://timf.io/IMFnow⁠⁠⁠⁠⁠⁠⁠ 🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Show Notes: (01:23) - Justin's mission, achievements, and purpose (03:12) - The idea and aha moment for SamCart (04:45) - Changing the digital commerce landscape (06:34) - Trends in the Creator Economy (13:11) - Insights from the 2023 creator profits report (15:01) - Affiliate marketing and influencer marketing (18:21) - AI-generated influencers and the future Check out some of our previous episodes:

Feb 14, 202419:39
From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)

From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)

In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Calum Watson, Gymshark Global Partnerships Director.

Together, they discuss the evolution of influencer marketing in the fitness industry and Gymshark's early adoption of the strategy.

He emphasizes the importance of accessibility and relatability in influencer partnerships and highlights the need for clear communication and understanding between brands and creators and much much more!

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🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠⁠⁠⁠⁠https://timf.io/IMFnow⁠⁠⁠⁠⁠⁠

🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Show Notes:

(00:52) - Calum’s missions and purpose

(04:18) - Gymshark's early adoption of influencer marketing

(08:28) - Importance of accessibility and relatability

(10:23) - Building successful long-term partnerships

(13:38) - Social commerce vs brick and mortar

(16:12) - Community events

(17:49) - Future look at influencer marketing and the creator economy

Check out some of our previous episodes:

Feb 07, 202420:25
What are the Metrics that Matter w/ Emeric Ernoult (Agorapulse)

What are the Metrics that Matter w/ Emeric Ernoult (Agorapulse)

In this episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Emeric Ernoult, CEO and Co-Founder of Agorapulse.

Together, they explore marketing, social media, and business growth. Emeric shares strategies that fueled Agorapulse's success, discussing challenges in remote work, essential employee qualities, and current marketing trends.

The conversation underscores the critical role of measurement in social media marketing, highlighting successful strategies like creating valuable content and building customer trust.


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🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠⁠⁠⁠https://timf.io/IMFnow⁠⁠⁠⁠⁠

🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Show Notes:

(00:45) - Emeric’s mission, purpose, and achievements

(02:29) - Strategies for success

(04:11) - Remote work and qualities of employees

(06:48) - Marketing trends and challenges

(13:11) - Marketing attribution and ROI

(15:32) - Successful social media example

(19:29) - Closing remarks


Check out some of our previous episodes:

Jan 31, 202420:26
How to Sell on Social Media w/ Aaron Day (Amaze)

How to Sell on Social Media w/ Aaron Day (Amaze)

In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, engages in a discussion with Aaron Day, CEO of Amaze, as he discusses the mission and purpose of his company, which is to make selling easier than buying.

He shares insights into the current state of social commerce and the challenges and pain points faced by creators. Aaron also explores the future of social commerce, including the importance of community and the potential for hyper-personalization in e-commerce and much more.


🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠⁠⁠https://timf.io/IMFnow⁠⁠⁠⁠

🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠


Show Notes:

(00:54) Introduction and Background

(03:21) Company Metrics and Findings

(06:15) Challenges and Pain Points for Creators

(08:34) The Journey of Social Commerce

(14:30) Hyper-Personalization in E-commerce

(17:24) The Future of Community Selling


Check out some of our previous episodes:

Jan 24, 202420:42
What Makes Influencer Content Truly Powerful w/ Keith Bendes (Linqia)

What Makes Influencer Content Truly Powerful w/ Keith Bendes (Linqia)

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, is joined by Keith Bendes, VP of Strategy at Linqia, to discuss key aspects of influencer marketing.

They cover the roles of media and advertising in campaigns, the importance of annual planning for enterprises, and the impactful nature of influencer content. Keith highlights differences between content creators and influencers, content design challenges, and ongoing terminology debates in the industry.

He also shares his excitement about the future of social commerce and the expanding integration of social content beyond platforms.


🌟 Leave a 5-star rating on ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apple Podcasts⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ and ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Spotify⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: ⁠⁠⁠⁠https://timf.io/IMFnow⁠⁠⁠⁠

🎙️ Want to be a guest? ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Apply here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠


Show Notes:

(00:27) - Keith's mission, achievements, and passion

(03:10) - Role of media and advertising

(04:54) - Annual planning for advertising and media strategy

(06:05) - Rise of evergreen content

(07:56) - Paid media principles versus organic

(10:09) - Content creators vs influencers

(11:54) - Output of content style

(15:07) - Social content leaving social platforms

(16:39) - Future of social commerce

Check out some of our previous episodes:

Jan 17, 202420:41
Tips and Tricks To Elevate Your Content Creation Strategy w/David Neyman (Logitech)

Tips and Tricks To Elevate Your Content Creation Strategy w/David Neyman (Logitech)

In this episode, Alessandro Bogliari interviews David Neyman, the Global Lead for Creator and Content Partnerships at Logitech. They discuss Logitech's support for creators, their partnerships with BIPOC and diverse creators, trends in hardware and tools for creators, conversion-driven metrics in influencer marketing, and the role of AI in influencer marketing, among other topics.


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Show Notes:

(00:00) Introduction and Background

(00:28) Mission, Achievements, and Purpose

(03:35) Logitech's Support for Creators

(04:45) Challenges in Supporting Creators

(06:51) Logitech's Partnerships with BIPOC and Diverse Creators

(11:25) Trends in Hardware and Tools for Creators

(13:34) Conversion-Driven Metrics in Influencer Marketing

(19:11) The Role of AI in Influencer Marketing


Check out some of our previous episodes:

Jan 10, 202421:27
How Memberships Can Revolutionize Your Video Creation Journey w/ Matt Estes (Uscreen)

How Memberships Can Revolutionize Your Video Creation Journey w/ Matt Estes (Uscreen)

In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, engages in a discussion with Matt Estes, COO at Uscreen.

Together, they explore various topics, including the different models of membership businesses, the distinction between owned media and rented, and predictions for the future of the creator economy.

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Show Notes: (00:10) - Matt’s career journey (01:00) - Memberships for video creators (03:02) - Navigating challenges as a bootstrapped business (05:10) - Building a sustainable revenue stream for creators (06:15) - Exploring different membership business models (09:01) - Advocating for Your favorite creators (12:42) - Key features of Uscreen (15:35) - Comparing rented platforms and owned communities Check out some of our previous episodes:

Dec 13, 202320:32
How To Master Your Personal Finances w/Vivian Tu (Your Rich BFF)

How To Master Your Personal Finances w/Vivian Tu (Your Rich BFF)

Dec 06, 202321:07
How Do You Build Effective Global Marketing Campaigns w/ Lubna Mohsin-Haque (Estée Lauder)

How Do You Build Effective Global Marketing Campaigns w/ Lubna Mohsin-Haque (Estée Lauder)

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, is joined by Lubna Mohsin-Haque, the Consumer Marketing Director for Estée Lauder.

Together, they explore various topics, including the shift from unilateral to bilateral marketing communication, diverse modes of messaging, the dynamics between regional and global campaigns, the intricacies of building out such campaigns, and much more!

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Show Notes:

(00:55) - Explore Lubna’s mission, notable achievements, and underlying purpose

(04:35) - Navigating the transition from a PR career to the realm of social media

(08:54) - Embracing real-time feedback and diverse modes of communication

(10:54) - Distinguishing between global and regional campaign strategies

(13:55) - The significance of emotional resonance in marketing

(17:00) - A deep dive into the execution of the "My Shade My Story" campaign

(22:29) - Tailoring storytelling techniques for the unique preferences of Gen Z and Millennials

Check out some of our previous episodes:

Nov 29, 202326:19
Fly High, Market Higher w/ Arielle Berlinsky (Delta Vacations)

Fly High, Market Higher w/ Arielle Berlinsky (Delta Vacations)

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast's host, is joined by Arielle Berlinsky, Social Media Marketing Coordinator at Delta Vacations. Their dialogue covers a range of subjects, from emerging travel trends to the significance of user-generated content, the interplay between social media and travel, the vital aspects of discoverability and shareability on social platforms, and much more!

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Show Notes:

(01:23) - Arielle's professional journey

(04:23) - Emerging travel trends

(06:30) - Navigating challenges in travel marketing

(12:08) - Social media's role in travel

(15:57) - Resonant formats for travel content

(17:30) - Symbiosis of social and travel

(20:30) - Power of user-generated content

(22:01) - Fostering shared voices and experiences

Check out some of our previous episodes:

Nov 22, 202326:29
How Does SMS Forge the Creator's Connection w/ Sarah Schmidt

How Does SMS Forge the Creator's Connection w/ Sarah Schmidt

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, the CEO, and Co-Founder of The Influencer Marketing Factory, sits down with Sarah Schmidt, VP of Marketing & Communications at Subtext, to explore the power of SMS, share indispensable success pointers, present real-world examples from creators, messaging strategies, and much more!


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Show Notes:

(01:08) - Sarah’s career background

(05:38) - Lessons learned

(07:15) - What is Subtext

(08:50) - Owning relationships

(11:30) - SMS metrics

(15:20) - Miley Cyrus example

(18:12) - Use cases

(20:50) - Tips for success

(22:57) - Audio, video, and voicemails

(24:49) - Creators investing in offline platforms

(26:35) - Monetizing beyond social

Check out some of our previous episodes:

Nov 15, 202329:53
What Marketing Opportunities Await Beyond the Screen w/ Collette Winn (NBCUniversal)

What Marketing Opportunities Await Beyond the Screen w/ Collette Winn (NBCUniversal)

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and the podcast host, is joined by Collette Winn, VP of Strategy & Operations, Innovation, and Advertising Strategy at NBCUniversal. Their discussion spans various topics, including shoppable content, e-commerce, events, the future of advertising, and beyond.

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Show Notes: (00:41) - Collette’s journey (04:40) - Discerning exceptional talent (06:55) - Developing resonant messaging (11:28) - Marrying content and commerce (15:28) - Blueprint for e-commerce (17:47) - Insights from BravoCon event (22:04) - Innovations with branded microsites (27:32) - Anticipating the future of advertising Check out some of our previous episodes: ⁠⁠⁠TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez⁠⁠⁠⁠ ⁠⁠⁠⁠Retaining Influence w/ Conor Begley (CreatorIQ)⁠⁠⁠⁠⁠⁠ Check out some of our previous episodes:

Nov 15, 202332:08
What Bold Strategies are Being Dished Out at Daring Foods w/ Lorraine Schwartz

What Bold Strategies are Being Dished Out at Daring Foods w/ Lorraine Schwartz

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Lorraine Schwartz, Sr. Director of Marketing at Daring Foods. Together, they explore the multifaceted world of influencers, storytelling, crucial partnerships, and all the essential insights surrounding CPG marketing.

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Show Notes:

(01:00) - Who is Lorraine?

(03:20) - Leadership

(05:37) - Shoppable social

(08:04) - Daring differentiator

(11:30) - Measuring success

(17:05) - Feedback loops

(20:25) - Critical partnerships

(25:02) - New Daring offerings

(27:48) - Social commerce

Check out some of our previous episodes:

Nov 01, 202332:11
The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)

The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, is joined by Jasmine Enberg, a Principal Analyst specializing in Social Media at Insider Intelligence.

Together, they delve into the daily routine of staying informed about the ever-evolving social media landscape, the obstacles of sifting through the noise, and the factors that captivate an analyst when navigating the realms of social media and the creator economy, and much more!

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Show Notes:

(01:05) - Jasmine’s mission, achievements, and passion

(02:58) - Data storytelling

(04:05) - Social media movement

(06:58) - Message and medium

(14:05) - Cutting through the noise

(15:42) - Social commerce

(20:00) - Report insights

(24:24) - Sponsored content

(31:05) - Era of social media

(33:10) - Social search


Check out some of our previous episodes:

Oct 25, 202338:23
What Strategies Are Transforming Athlete Brands w/ Matt Whitteker & Brandon Austin

What Strategies Are Transforming Athlete Brands w/ Matt Whitteker & Brandon Austin

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, dives into a conversation with Matt Whitteker, the CEO at MILLIONS, and Brandon Austin, the Co-Founder and CMO at MILLIONS.

Throughout their discussion, they explore various subjects, such as athlete content creation, diversified revenue streams, the expansion of likeness and personal branding, and predictive insights into the future of athletes’ businesses.


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Show Notes:

(01:00) - Who is Matt & Brandon?

(04:14) - Matt's previous experience

(06:31) - Brandon's career steps

(08:55) - Start of MILLIONS

(13:59) - Scaling athletes likeness and brand

(22:21) - Name, image, and likeness

(25:17) - Collegiate athletes

(28:36) - Monetization trends

(33:25) - Engagement trumps all


Check out some of our previous episodes:

Oct 18, 202337:29
What is Creator Culture w/ Danny Desatnik (#paid)

What is Creator Culture w/ Danny Desatnik (#paid)

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast’s host, engages in an in-depth discussion with Danny Desatnik, Manager of Creator Initiatives at #paid.

During their conversation, they explore a wide array of subjects, including the Creator Economy, cultural factors, the ever-evolving advertising landscape, and much more.


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Show Notes:

(00:45) - Who is Danny?

(04:33) - Redefining "creator"

(10:18) - Advertising model

(15:16) - Creator trends

(19:00) - Storytelling on social media

(28:18) - Wave of curators


Check out some of our previous episodes:

Oct 11, 202333:50
What's the Secret Ingredient to Boosting Brands w/ Lisa Chudnofsky (The Vitamin Shoppe)

What's the Secret Ingredient to Boosting Brands w/ Lisa Chudnofsky (The Vitamin Shoppe)

In this week’s episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Lisa Chudnofsky, the VP of Brand, Content, and Creative at The Vitamin Shoppe.

This episode will explore various facets of the health and wellness industry, strategies for brand storytelling, methods to ensure ongoing authenticity and relevance on social media and much more.

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Show Notes:

(01:17) - Lisa's mission

(03:25) - Evolving landscape

(05:54) - Influencer approach

(11:21) - Internal passion

(13:31) - Storytelling and brand pillars

(21:26) - Health and wellness trends

(28:22) - Uncertainty and authenticity factor


More episodes:


Oct 04, 202333:01
How to Foster Unprecedented Community Engagement w/ Jessy Grossman

How to Foster Unprecedented Community Engagement w/ Jessy Grossman

In this week's episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Jessy Grossman, the Founder of Women in Influencer Marketing.

During this episode, they explore various aspects of Jessy's career journey, strategies for staying abreast of the ever-evolving industry, valuable approaches for community-building and networking, and much more.


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Show Notes:

(00:59) - Who is Jessy?

(03:47) - Networking tips

(06:39) - Fostering community engagement

(10:04) - Identity element

(12:01) - Challenges associated with building a community

(14:29) - WIIM

(17:56) - Influencer marketing trends

(25:09) - Talent management

(29:21) - Scaling influence


Sep 27, 202333:32
What's the Key to Shifting Attention to Attribution w/ Nick Kaplan

What's the Key to Shifting Attention to Attribution w/ Nick Kaplan

Don't miss out on this week's episode of The Influence Factor podcast, as Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the show's host, engages in a thought-provoking conversation with Nick Kaplan, Chief Growth and Innovation Officer at Saadia Group.

Together, they explore a wide range of topics, encompassing their approach to innovation, the emotional aspect of marketing, data utilization, and much more.

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Show Notes:

(01:28) - Who is Nick?

(03:02) - Approach to innovation

(07:34) - Emotional investment

(12:00) - Owning consumers

(16:05) - Identifying creators

(19:18) - Application of data

(30:35) - Social commerce


Sep 20, 202342:22
TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez

TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez

In this week's episode, Alessandro Bogliari, the CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, has an engaging conversation with Adrienne Lahens, who serves as TikTok's Global Head of Operations, and Sofia Hernandez, the Global Head of Business Marketing at TikTok. These three influential experts explore the intricate relationship between culture, attention, analytics, successful case studies, and creator-led marketing in today's digital realm.


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Show Notes:

(00:57) - Who is Adrienne?

(02:43) - Who is Sofia?

(04:00) - Shifts across the Creator Economy

(11:13) - Navigating the sales funnel

(16:06) - Significance of resonance and relevance

(22:08) - Professionals sharing their experiences

(29:05) - Exploring TikTok's sound component

(34:08) - Creator-led strategy

(36:57) - Creative codes


Sep 13, 202341:42
Is There More to Influencer Engagement than Meets the Eye w/ Conor Begley (CreatorIQ)

Is There More to Influencer Engagement than Meets the Eye w/ Conor Begley (CreatorIQ)

In our latest podcast episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the host of the show, engages in an illuminating conversation with Conor Begley, Chief Strategy Officer & Board Observer at CreatorIQ.

Together, they delve into a wide range of topics, including the ever-changing influencer marketing landscape, the subtleties of making an impact, effective approaches to influencer engagement, and more.


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Show Notes:

(01:35) - Conor's career path

(04:07) - Influencer agency/platform acquisitions

(07:24) - Progression in media

(12:28) - Impact of influencers

(15:07) - Retention

(19:08) - Best practices for collaborating with creators

(25:26) - Corporate content to creator-led or UGC content

(35:24) - Future of influencer marketing


Check out these other amazing episodes:

Sep 06, 202342:33
How to Build Influence and Impact w/ Jerry Won

How to Build Influence and Impact w/ Jerry Won

In this week's podcast episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an enlightening conversation with Jerry Won, Founder of Just Like Media and Always Be Creating. Together, they delve into an array of topics, including Asian American creators, the nuances of impact and influence, effective use of Linkedin, and much more.

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Show Notes: (01:14) - Jerry's career path (02:39) - Asian American stories (09:38) - Creator economy in Asia (14:56) - Generational mindset shift (19:31) - Silo economy (25:40) - Content and context (31:12) - Leveraging Linkedin (38:36) - Private communities (45:19) - Sharing experiences Check out these other amazing episodes: ⁠Creator Economy Insights Unveiled w/ Matt Navarra⁠ ⁠Influencer Activations that Drive Results w/ James Creech (Brandwatch)⁠ ⁠⁠From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen⁠⁠ ⁠⁠Insider View of VidCon w/ Colin Hickey⁠⁠ ⁠⁠Funding the Creative Journey w/ Aaron DeBevoise (Spotter)⁠⁠ ⁠⁠Swipe Right on OkCupid Success w/ Michael Kaye⁠⁠ ⁠⁠The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan⁠⁠ ⁠⁠Decoding the Secrets of the Creator Economy w/ Avi Gandhi⁠⁠ ⁠⁠The Art of Social Media Creativity w/ Jon Youshaei⁠⁠ ⁠⁠Exploring the Influence and Impact of Reddit w/ Will Cady⁠⁠ ⁠⁠Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)⁠⁠ ⁠⁠New Social Media Subscriptions, Super Bowl's Influencers and Content Creators Trips w/ Lia Haberman⁠⁠ ⁠⁠Turning Your Content Into a Customer Acquisition Channel with Daniel Markovits (Creators + Community @ LinkedIn)⁠⁠ ⁠⁠Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)


Aug 30, 202348:39
How Does Culture, Attention, and Analytics Shape Marketing Today w/ Brandon Rhoten

How Does Culture, Attention, and Analytics Shape Marketing Today w/ Brandon Rhoten

In this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the podcast's host, engages in a captivating discussion with Brandon Rhoten, CMO at GroundTruth.

The two thought leaders delve into the dynamic interplay between culture, attention, analytics, and marketing in today's digital age.

Uncovering intricate intersections and influences, they offer profound insights into the transformative impact of social media shifts on engagement strategies.


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Show Notes:

(01:52) - Brandon's career path

(03:50) - Experience takeaways

(06:43) - Social evolution

(10:57) - Offline to in-store

(15:47) - Key marketing indicators

(19:25) - Smaller-scale businesses

(24:35) - Identifying audiences

(27:47) - Hiring social leads

(30:32) - Attention garnered by culture

(32:35) - Measuring impact

(38:07) - Merging of media


Check out these other amazing episodes:

Aug 23, 202341:05
Ever Wondered How to Craft a Standout Personal Brand w/ Matt Navarra

Ever Wondered How to Craft a Standout Personal Brand w/ Matt Navarra

Don't miss out on this week's episode of The Influence Factor podcast, as Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and the show's host, engages in an insightful conversation with Matt Navarra, a respected Social Media Consultant and Industry Analyst.

Together, they explore a wide array of captivating topics, including the art of crafting a personal brand, leveraging social platforms for success, the transformative potential of generative AI, and many more.



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Show Notes:

(01:42) - Matt's career journey

(10:25) - Personal branding

(15:10) - Social media usage

(18:47) - Threads defined

(22:10) - Legal challenges with TikTok

(24:35) - Social platform duplication

(28:23) - Generative AI

(34:55) - Metaverse challenges

(39:56) - Two-way communities and private messaging

(44:48) - Twitter predictions


Check out these other amazing episodes:

Aug 16, 202346:26
How is Creator Capital Changing w/ Brian Harwitt (CoVenture)

How is Creator Capital Changing w/ Brian Harwitt (CoVenture)

In our latest episode, tune in to hear Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, as he engages in a lively conversation with Brian Harwitt, Partner at CoVenture. This week, they navigate through a diverse spectrum of themes, encompassing access to creator capital, the ever-evolving landscape of digital advertising, pathways for creator monetization, and a plethora of other topics.


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Show Notes:

(00:58) - Brian's career journey

(01:58) - Technology providing financial services

(04:19) - Unproductive revenue forecasting

(07:20) - Types of investments

(10:50) - Success stories

(12:38) - Competitive dynamics across platforms

(16:03) - Forward looking revenue models

(18:48) - Crucial metrics

(21:11) - Creator products

(28:00) - Understanding audience demand

(31:25) - Shifts in the Creator Economy

(35:25) - Dynamics of digital advertising


Check out these other amazing episodes:

Aug 09, 202338:07
Influencer Activations that Drive Results w/ James Creech (Brandwatch)

Influencer Activations that Drive Results w/ James Creech (Brandwatch)

In this week's episode, join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, as he engages in an insightful conversation with James Creech, SVP, of Strategy at Brandwatch.

Together, they explore a diverse range of topics, from influencer activations that deliver results to social commerce, creator monetization, Linkedin, and much more.


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Show Notes:

(01:02) - James' career background

(03:22) - Evolution of influencer marketing

(05:50) - Broadcast platforms

(08:39) - Pros and cons of short-form and long-form

(12:02) - Audience to community

(14:18) - Social platform fandom

(18:24) - Sponsored influencer content

(20:15) - Adoption of social commerce

(24:14) - TikTok monetization options

(26:59) - CGI influencers

(29:42) - YouTube thumbnails

(31:32) - Additional features for creators

(33:16) - Linkedin

(37:46) - Dark social


Check out these other amazing episodes:

Aug 02, 202343:58
From Clicks to Cash: Unleashing the Power of Linktree for Creator Monetization w/ Michael Bolen
Jul 05, 202343:21
The Impact of B2B Content Marketing w/ Justin Levy

The Impact of B2B Content Marketing w/ Justin Levy

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, is joined by Justin Levy, Head of Influencer Marketing and Community at Demandbase. Together, they discuss the world of B2B influencer marketing, highlighting its effectiveness and capturing the same level of interest as B2C social media marketing. Justin shares his valuable insights on the subject and offers actionable tips for executing successful B2B influencer marketing campaigns.


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Show Notes:

(01:25) - Justin's career journey

(02:54) - B2B versus B2C

(06:40) - Authenticity factor

(08:45) - Micro versus macro influencers

(11:33) - Initiating discussion with influencers

(12:04) - Identifying influence isn't just about raw numbers

(17:48) - Developing long-term relationships with influencers

(26:18) - Importance of tracking and analytics

(31:25) - Tracking campaigns properly

(38:02) - Investing in manual research

(44:22) - Impact of private communities

Jun 28, 202347:26
Insider View of VidCon w/ Colin Hickey

Insider View of VidCon w/ Colin Hickey

Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, and Colin Hickey, Senior VP of Operations at VidCon, come together in the most recent episode of The Influence Factor podcast. Their discussion explores the past, present, and future of VidCon, a prominent event for creators, providing valuable insights into the event's evolution.


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Show Notes:

(01:14) - Colin’s career journey

(08:08) - What is VidCon

(13:28) - Monumental shifts in the event

(16:30) - Challenges associated with a large-scale Creator event

(18:49) - Expanding locations

(20:42) - A-List celebrity in attendance

(24:14) - 2023 Anaheim event teasers

(26:10) - YouTube activations

(28:19) - Creator ecosystem

(31:00) - Building stronger relationships

(34:50) - Looking ahead

Jun 21, 202336:49
From Sugar Rush to Protein Power w/ Ali Wing

From Sugar Rush to Protein Power w/ Ali Wing

In the most recent episode of The Influence Factor, Ali Wing, CEO of Oobli, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Together, they dig deeper into the fascinating world of the health industry, discussing everything from the inception of Oobli to the challenges faced, market insights, effective marketing strategies, and debunking sugar myths. 

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Show Notes:

(01:03) - Career brand builder

(03:45) - Sugar statistics

(06:38) - Growth of sugar alternatives

(08:12) - Breaking down food technology

(10:03) - Oobli products

(14:56) - Building authority and advocacy at a digital level

(22:00) - Owning the market

(26:12) - Consumer feedback

(30:51) - Marketing and entrepreneurial challenges

(38:01) - Why sweet proteins

Jun 14, 202341:07
Funding the Creative Journey w/ Aaron DeBevoise (Spotter)

Funding the Creative Journey w/ Aaron DeBevoise (Spotter)

Tune in to this week's episode of The Influence Factor, where Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an insightful discussion with Aaron DeBevoise, CEO & Founder of Spotter, Inc. Together, they discuss a myriad of topics, including the evolving journey of Creators, the possibilities unlocked by increased capital, human behavior, and much more.


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Show Notes:

(01:07) - Aaron's career background

(04:08) - Entertainment industry

(06:08) - What is Spotter, Inc.

(07:55) - Simplicity and focus

(13:17) - Pivotal moments in the beginning

(16:18) - Creators' journey

(20:38) - Various approaches pursued with a given capital

(25:22) - Engagement metrics

(34:21) - Student of human behavior

(39:40) - Transitioning content

(42:32) - AI disruptions

(48:28) - Future of the Creator Economy

Jun 07, 202353:04
"Knead to Know": Baking and Content Creation w/ BenGingi

"Knead to Know": Baking and Content Creation w/ BenGingi

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by BenGingi, owner of YASSS, a chef, a baker and a content creator. BenGingi shares the behind-the-scenes of a food content creator, how he makes money, how he shoots and edits videos and much more!


BenGingi's TikTok and Instagram


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Show Notes:

(01:30) BenGingi's story

(07:30) Food as a culture

(08:40) The behind-the-scene of a food video

(12:00) BenGingi's way to record and edit videos

(17:00) BenGingi now vs BenGingi 2 years ago

(19:30) How to stay relevant as a content creator

(23:00) Collaborating with other content creators

(26:30) How BenGingi makes money

(30:00) Myths about content creators

(32:00) BenGingi's most difficult recipe

(34:30) BenGingi's favorite recipe

(35:40) Advice for other content creators

May 31, 202339:55
Building Inclusion at Scale w/ Sonia Thompson

Building Inclusion at Scale w/ Sonia Thompson

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Sonia Thompson, Inclusive Brand Strategist, Coach, and Consultant. Together, they explore various facets of brand inclusivity and discuss actionable steps to integrate this essential element into the DNA of a brand.


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Show Notes:

(00:50) - Sonia's career focus

(02:18) - Attracting and retaining talent

(03:58) - Inclusive marketing podcast

(09:25) - Degree of representation across social media

(16:20) - Reimagined storylines and characters

(18:20) - Super Bowl representation example

(20:15) - Defining brand DNA

(26:08) - Brands embracing inclusivity

(31:05) - Operationalizing inclusion

(37:39) - Steps to becoming more inclusive as a brand

(44:00) - Deeper relationships

May 24, 202346:30
Swipe Right on OkCupid Success w/ Michael Kaye

Swipe Right on OkCupid Success w/ Michael Kaye

Join Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, as he sits down with Michael Kaye, Global Director of Brand Marketing and Communication at OkCupid, for an engaging conversation. This week's episode covers a wide range of captivating topics, such as the unique features of dating apps, the art of data storytelling, the influence of sub-communities, and the transformative power of influencer marketing within the dating app industry.

  • Michael's Instagram&twitter: @MichaelKayePR
  • OkCupid Instagram: @OkCupid

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Show Notes:

(00:49) - Michael's career background

(04:11) - Dating app differentiator

(06:05) - Platform usage of AI

(09:32) - Higher intent dater

(12:49) - Data storytelling

(16:29) - References to ownable data

(20:08) - Communication meets data analyst

(22:29) - Power of subcommunity

(25:35) - Pandemic impact on dating

(28:47) - User experience

(31:18) - Influencer marketing

(35:35) - Successful content inserts

(38:28) - Data-driven approach

May 17, 202341:13
Embracing the Creator Evolution w/ Mark Herschberg

Embracing the Creator Evolution w/ Mark Herschberg

In this week’s episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, engages in a captivating conversation with Mark Herschberg, renowned author and creator of the Brain Bump app. Tune in as they delve into a diverse range of topics, including audio indexing, content accessibility, the power of push-to-pull marketing, and much more.


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Show Notes:

(01:02) - Who is Mark?

(04:21) - Context-dependent content

(08:12) - Content accessibility

(11:20) - Audio indexing

(16:42) - Push to pull marketing

(23:04) - Repurposing content

(28:14) - Liabilities

(33:55) - Content creator highlights

(36:38) - Career plans

(44:17) - Brain Bump App

(48:38) - Where you can find Mark

May 10, 202350:47
The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan

The Creative Drive: Exploring the Passion and Business of the Creator Economy w/ Brendan Gahan

On this week’s episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, engages in an insightful conversation with Brendan Gahan, Chief Innovation Officer at Mekanism.

Together, they cover a diverse range of topics, including the Creator Economy, brand collaborations, ChatGPT, the dynamic landscape of advertising, and much more.

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Show Notes:

(01:07) - Brendan's career background

(07:11) - SXSW conference takeaways

(11:08) - Building habits and processes around posting on social

(16:19) - Cultivating engagement and visibility

(19:40) - Usability of ChatGPT

(21:22) - Subscription model for social media

(28:09) - Creators directly monetizing their audiences

(30:00) - Brand partnerships

(36:30) - Influencer-created brands

(44:21) - Social connection platforms

(46:27) - Livestream shopping

(55:38) - Where you can find Brendan Gahan

May 03, 202356:53
Building a Loyal Following Around Your Product w/ Ravi Kurani

Building a Loyal Following Around Your Product w/ Ravi Kurani

The CEO and Co-Founder of The Influencer Marketing Factory, Alessandro Bogliari, is joined by Ravi Kurani, the Founder of Sutro, a well-known brand of water testing equipment, on this week's episode of The Influence Factor. Learn how Ravi turned the water solution product into a successful business by listening to this episode!

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Show Notes:

(01:16) - Ravi's story

(04:09) - Customer service lessons

(05:38) - What is Sutro?

(06:44) - Building steps

(10:10) - Unbiased feedback

(11:42) - Inflection point in the business

(13:53) - Manufacturing products at scale

(19:08) - China supply framework

(20:37) - Influencer playbook

(25:19) - Social approach

(29:45) - User journey

(33:40) - AI sidekick for brainstorming

Apr 26, 202337:34
Decoding the Secrets of the Creator Economy w/ Avi Gandhi

Decoding the Secrets of the Creator Economy w/ Avi Gandhi

On the latest episode of The Influence Factor, Alessandro Bogliari, the podcast host and CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Avi Gandhi, the Founder of Partner with Creators, about several aspects of the Creator Economy.

Don't miss out on the chance to learn from the experts as they share their insights on topics such as diversification, outreach, AI, and much more.


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Show Notes:

(01:15) - Avi's career background

(06:44) - Creator pains

(12:25) - Income stability

(14:38) - Diversifying income channels

(18:23) - Profiling Creators

(22:36) - Convenience factor

(27:35) - Which content to invest in

(31:55) - Cold outreach

(34:55) - Outbound at scale

(40:20) - Perspective on AI

Apr 19, 202348:12
Equipping Creators with the Tools to Thrive w/ Reagan Fry (Kajabi)

Equipping Creators with the Tools to Thrive w/ Reagan Fry (Kajabi)

In this week's podcast episode, Reagan Fry, Director of Product at Kajabi, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, as they discuss a wide variety of topics and tools that are essential to the Creator Economy.

From empowering creators with various tools to building content ecosystems and having a strong creative arsenal, the two share their insights and expertise on the latest industry trends that are shaping the Creator Economy.

🤖 Kajabi's AI Creator Hub: https://kajabi.com/aicreatorhub

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Show Notes:

(01:13) - Reagan’s career background

(03:55) - Early career takeaways

(07:29) - Kajabi empowering creators with AI tools

(09:34) - Generative AI

(13:58) - Content monetization mediums

(16:41) - Short form ad-revenue sharing

(21:50) - Diversified set of revenue streams

(28:18) - Creation and management balance

(31:24) - Perception of The Creator Economy

(36:49) - Progression of the Creator space

(39:21) - Economic models shifting

(41:38) - Monetization challenges

Apr 12, 202344:51
Navigating the Evolving Landscape of Beauty Marketing w/ Kelly Kovack

Navigating the Evolving Landscape of Beauty Marketing w/ Kelly Kovack

On this week's episode, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Kelly Kovack, Founder and CEO of BeautyMatter. Together, they delve into a range of topics, including viral beauty moments and the latest marketing trends in the beauty industry, among other interesting insights.


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Show Notes:

(01:28) - Kelly's career journey

(04:24) - DTC beauty catalog

(06:54) - BeautyMatter

(12:52) - Influencer marketing in the beauty space

(17:41) - Launching a beauty brand as a celebrity or influencer

(21:28) - YouTube influencer space

(24:52) - Beauty trend predictions

(27:25) - Converting viral moments

(31:14) - Instagram landscape

(33:54) - B2B opportunities on LinkedIn

(38:35) - Consumers in China


Apr 05, 202343:23
The Art of Social Media Creativity w/ Jon Youshaei

The Art of Social Media Creativity w/ Jon Youshaei

This week, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory and podcast host, is joined by Jon Youshaei, a creator, journalist, and former head of Creators at YouTube, to discuss how creators can build sustainable careers and businesses around their passion and content, as well as methods for growth, monetization, and community building.

🌟 Leave a 5-star rating on ⁠⁠Apple Podcasts⁠⁠ and ⁠⁠Spotify⁠⁠

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠

🎙️ Want to be a guest? Apply here: ⁠⁠https://bit.ly/3KYVEHD


Show Note:

(01:29) - Jon's career journey

(02:30) - Creation mode

(04:10) - Monetization framework

(06:04) - Various channels for monetization

(09:11) - Digital goods

(12:04) - Created with Jon Youshaei

(14:44) - Notable Creator stories

(18:17) - Personal branding

(22:24) - Are creators more popular than mainstream celebrities

(28:02) - Varying formats

(29:45) - YouTube's thumbnail

(33:26) - LinkedIn channel

(36:54) - First frame rule

(39:10) - Vidcon x YouTube sponsorship

(41:24) - Chipotle law

(43:32) - Predictive analytics

Mar 29, 202347:37
Exploring the Influence and Impact of Reddit w/ Will Cady

Exploring the Influence and Impact of Reddit w/ Will Cady

This week on The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory and podcast host, welcomes Will Cady, the Global Brand Ambassador at Reddit, which boasts a worldwide network of over 100,000 communities. Tune in to gain insights on creativity, brand marketing tactics, community archetypes, and much more.

🌟 Leave a 5-star rating on ⁠Apple Podcasts⁠ and ⁠Spotify⁠

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠

🎙️ Want to be a guest? Apply here: ⁠https://bit.ly/3KYVEHD

Show Notes:

(01:50) - Who is Will Cady?

(04:20) - Defining creativity

(06:22) - Distinction between audience and community

(10:35) - Garnering inspiration from feedback

(14:46) - Reddit's various archetype roles

(18:58) - Relationship to search

(24:01) - Ask me anything channel

(29:28) - Community marketing strategy

(33:31) - First steps to cultivating a Reddit community for a brand

(38:30) - Web3 hype

(39:39) - Progression of culture and communities

Mar 22, 202344:13
Charting Your Course as a Content Creator: Lessons and Tips from Gigi Robinson

Charting Your Course as a Content Creator: Lessons and Tips from Gigi Robinson

In this week's episode of The Influence Factor podcast, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by Gigi Robinson, a Content Creator. This episode will delve into Robinson's path to becoming a content creator, methods for keeping up with the ever-changing industry, useful insights and techniques for attaining success, and many other topics of interest.

🌟 Leave a 5-star rating on Apple Podcasts and Spotify

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠

🎙️ Want to be a guest? Apply here: ⁠https://bit.ly/3KYVEHD

Show Notes:

(02:05) - Who is Gigi Robinson?

(06:42) - Factors leading to opening an LLC

(12:26) - Hiring support

(16:55) - Brand deals and negotiation  

(23:15) - Identifying content to create

(26:05) - Scheduling for optimal productivity

(27:53) - Broadcasting positivity

(29:00) - Burnout and mental health resources for Creators

(33:06) - Gigi's advice for other Creators

(35:56) - True voice of the Creator

Mar 15, 202338:37
Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)

Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)

In this week's podcast episode, Paul Bakaus, Head of Creators at Koji, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, to delve into a wide range of topics related to the Creator Economy.

From social commerce and consumption trends to content ecosystems and tools of the trade, the duo shares their insights and perspectives on the latest trends shaping the industry.

✍️ Renaissance Geek, Paul's personal blog and newsletter

🌟 Leave a 5-star rating on Apple Podcasts and Spotify

🚀 Start Your Next Influencer Marketing Campaign: https://bit.ly/IMgetstarted⁠

🎙️ Want to be a guest? Apply here: ⁠https://bit.ly/3KYVEHD

Show Notes:

(01:55) - Paul's career journey

(06:00) - Distribution and monetization challenges

(08:48) - Building developer tools with Google

(11:51) - Content ecosystems

(14:25) - Concept behind Koji

(16:08) - Ideal customer profile

(18:10) - Content and e-commerce tools for professionals

(22:12) - Current Challenges in social commerce

(25:16) - Thoughts and predictions for AI

(31:19) - Content volume versus consumption

(34:50) - Creator economy standing 

(38:30) - Accelerate tools for Creators

Mar 08, 202340:23