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Massive Profit This Holiday Season Through Empathy & Authentic Customer Connections

Rosa hu on ecommerce fastlane ep 19: Empowering authentic customer connections for massive holiday season profits.

Your Business Is A Journey.  Investment In Yourself Pays Dividends.

Todays episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms.

Inspiring and educating Shopify-powered brands to navigate and accelerate growth through podcasts and strategic insights. We discuss the latest cutting-edge marketing strategies, evergreen tactics and share a roadmap for you to improve efficiencies, profitably grow revenue and build lifetime customer loyalty. Rise to the next level by implementing a new idea, strategy, Shopify app, or marketing platform that's being shared today!

In today’s episode, my guest is Rosa Hu the VP of Product Marketing from Yotpo. They are an eCommerce Marketing Platform that helps accelerate the growth of online businesses through reviews, SMS marketing, loyalty programs and more. Their range of services and solutions cater to Shopify brands by empowering them to intelligently engage and retain customers by delivering desirable and profitable business outcomes, including increased revenue and customer interactions.

This is a timely conversation of learnings along with an amazing exclusive listener-only bonus. Let's jump in and learn more!

What You Will Learn Today

  • The strategy how to thoughtfully and intentionally strengthening relationships with your customers.
  • Benefits of the new multi-year relationship between Shopify and Yotpo.
  • The importance of social proof to establish trust which increases conversion rates.
  • Why giving customers a stage to amplify their voice is a powerful way to grow your brand's community.

Links And Resources Mentioned

Thank You For Listening

Thank you kindly for choosing to listen to the show and for supporting the podcast and its sponsors. If you enjoyed today’s show, please share it using the social media buttons on this page.

We would also be so grateful if you would consider taking a minute or two to leave an honest review and rating for the show on Apple Podcasts. They’re extremely helpful when it comes to reaching our entrepreneurial audience. Steve Hutt reads each and every one personally!

Growth Mindset?

If you’re reading down here, we know the answer 😉

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Episode Sponsor: Omnisend


Todays episode is brought to you by Omnisend, makers of sophisticated omnichannel marketing automation tools for sales-driven Shopify brands that have outgrown generic email marketing platforms.

With more than 3,000 5-star reviews on Shopify Appstore, Omnisend is a top email & SMS marketing automation platform that helps nimble ecommerce teams drive more revenue without increasing their workload.

Full Shopify integration, pre-built automation workflows, intuitive segmentation, and no-code editing make it easy to get up & running without diving into the gritty details – unless you want to.

More than 70,000 ecommerce brands use Omnisend to grow their businesses on autopilot, converting their customers with quick-to-build, highly-relevant emails & texts.

Find out more about Omnisend and start free today, no credit card required.