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Personalize Email, SMS, And Paid Social Campaigns Through AI Segmentation With Shanif Dhanani of Apteo

In today's Shopify ecommerce podcast, my guest is hanif Dhanani of Apteo.

Today's episode is made possible by our friends at Gorgias, the leading customer service platform for Shopify ecommerce brands, helping merchants to unlock revenue and deliver exceptional customer service. 

About Apteo…

Apteo helps ecommerce brands create hyper-personalized email, SMS, and paid social marketing campaigns using their customer data. Our product predicts what your customers will do or buy next, segments them based on those predictions, and syncs those segments to your existing marketing tools where your team, or ours, can create highly targeted campaigns. Brands can see an increase of 30% incremental revenue and experience up to a 20X ROI by using Apteo.

In this episode, you will learn:

  • Unlocking revenue through quality customer engagement 
  • Shedding light on the importance of retention to create cost-efficient brand campaigns
  • Organizing your first party data with the improved Gorgias dashboard system
  • Learning the strategic highlighting of the best features of your brand and products
  • Gaining a smart customer-centric approach  in your marketing process
  • Valuing AI and Apteo fit in finding purchase patterns

Shopify Ecommerce Podcast

Helping Shopify stores to accelerate profitable growth

Every week, Steve Hutt and his Shopify expert guest bring you strategic insights to help inspire founders and marketers to grow their Shopify stores. We discuss the best Shopify apps, marketing platforms, and essential growth strategies to help you improve efficiency, increase profits, and build customer loyalty. Each episode gets you one step closer to learning from the experts who are succeeding in ecommerce now!

Links And Resources Mentioned

Connect with Apteo

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Episode sponsor

Gorgias helps you improve your customer experiences by managing all of your communication channels from one dashboard. It provides you with the ability to customize messages and automate replies. Get started with Gorgias today and start managing all of your communication channels from one platform.

Exclusive to my listeners is a two month free trial. Check them out today at eCommerceFastlane.com/gorgias