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82: Multi-Touch Omnichannel Marketing Automation Tools For A Buy Anywhere Experience

Ecommerce fastlane ep 8 - Multi-Touch Omnichannel Marketing Automation.


Today I’m recording from beautiful Whistler, British Columbia, with my friend Tink Taylor, who is the Co-Founder & President of dotdigital.

dotdigital is a leader in Omnichannel Marketing Automation with its Engagement Cloud Platform.

Over 4,000+ successful brands, in 150 countries, use dotdigital to acquire, convert, and retain customers. It’s a platform for businesses that are seeking to engage customers across all touch-points and life-cycles.

I’m super excited to dive deep today, into the mind of the founder, of a now global company, to see what sets dotdigital apart from others in the industry.

What You Will Learn Today

  • What sets dotdigital apart from other vendors in Omnichannel Marketing Automation.
  • Why dotdigitals' Engagement Cloud is a complete platform of technologies to drive customer engagements.
  • How ML (machine learning) and AI (artificial intelligence) are helping Shopify brands create unique and personalized customer experiences.
  • How to drive your social media presence, product recommendations, and reviews.
  • Importance of auditing your Shopify technology stack to build meaningful depth and breadth.

Links And Resources Mentioned In This Episode

Tweetable Gold Nugget

[click_to_tweet tweet=”See how the dotdigital Engagement Cloud can help you use your data to boost ROI and do more in less time.” quote=”See how the dotdigital Engagement Cloud can help you use your data to boost ROI and do more in less time.”]

[click_to_tweet tweet=”Dotdigital examined the customer engagement tactics of 100 brands worldwide. Discover which brands are shaking up the ecommerce industry. Get your free copy of Hitting the Mark 2020 report today!” quote=”Dotdigital examined the customer engagement tactics of 100 brands worldwide. Discover which brands are shaking up the ecommerce industry. Get your free copy of Hitting the Mark 2020 report today!”]

Thank You For Listening

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Episode Sponsor

An incredibly powerful Shopify app.


Justuno is an AI Visitor Conversion Platform that provides intelligent lead captures, personalized website messaging, and actionable insights that help e-commerce businesses turn website clicks into customers. Learn more about how Justuno integrates with your e-commerce platform, ESP, SMS provider, and more to unify and maximize your marketing personalization efforts.

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