Feb 1, 2022

Title: A Successful Sustainable Initiative with Scott Krone

Mr. Krone is a Chicago native whose career in architecture began in 1991 by pursuing his Masters of Architecture from the Illinois Institute of Technology. While obtaining his degree, he also worked as a Project Manager for Optima, Inc. During his time at Optima, Krone’s responsibilities included such notable projects as the 400 unit Coromandel in Deerfield, IL, the 40 unit HedgeRow in Winnetka, IL, and the 51 unit Optima Center Wilmette in Wilmette, IL.

In 2012, Krone founded Coda Management Group – a firm who specializes in managing real estate assets. Since its inception, Coda has managed a wide range of real estate including single and multi-family homes, retail, commercial warehouse and self-storage and multi-use flex athletic spaces. Currently, the platform of investments is in excess of $60 million.

In 1998, Krone founded Coda, an award winning Design + Build | Sustainability | Consulting firm. Since its inception, Coda has won numerous design/build awards including the international Green GOOD Design Award in 2010, Best of Houzz 2014 and 2015, and Design Evanston Award. Their work has been featured in notable publications as Dream Homes - Chicago, Midwest Luxury Homes, Crate & Barrel 2010 Best Catalogs, NBC TV Show Taste, and national ACE Hardware Commercials.

In addition, Krone has authored High Performance Homes – Navigating the Green Road to Your Dream Home, a book for homeowner’s seeking to incorporate green technology into their home.

Let’s hear more of his story!

[00:01 - 09:03] Opening Segment

• Let’s welcome my guest for today’s show, Scott Krone
• Scott tells us how he got into the Real Estate space
• Why did their family decide to sell their business at the time
• Scott shares about his first project that he did 
• The taste of reality

[09:04 - 26:14] Make Houses Green and Sustainable

• Starting Coda
• Is a ‘green’ and sustainable house part of the company’s business model
• Green Technology Education to the community
• The strong desire to build
• Going Green vs. their potential earnings
• Multifamily developments and value add
• Turning the development inside out
• Real money is made in development
• The focus of Scott’s company these days
• What drew Scott into Self-Storage asset class
• Scott likes to be in the front end of the curve
• What Scott and his company looks for in properties they turn around
• What has led to Scott’s success
• What Scott does in his free time
• Scott’s family and their involvement in the family business
  
  

[26:15 - 28:23] Closing Segment 

• Final Words
• Connect with my guest, Scott, in the links below

Tweetable Quotes

"My perception of Architecture was a little bit askewed.” - Scott Krone

"People assumed solar panel means ‘green house’.” - Scott Krone

"The biggest money is made when you change the program or development of something. . . If you’re not changing the program, then you’re not inherently changing the generational wealth for the wealth of the project.” - Scott Krone

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Shoot Scott a message through his email, skrone@codamg.com

Reference their company and see what they have to offer to you. Reach out to them for a free copy.

And do not miss their company’s website, www.codamg.com

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