Feb 24, 2022

Brock Mogensen has been investing in real estate for over three years. He lives and invests in the Milwaukee, WI market. He holds a masters in Information Systems and comes from an analytical background. Brock specializes in underwriting and incorporating data models for asset management.

As a principal at Smart Asset Capital, the firm currently has over $8 Million in assets under management. His portfolio comprises multifamily, office, retail, and industrial classes. He is also a co-host of the largest monthly multifamily meetup in WI, which is the Wisconsin Apartment Investors Meetup.

Let’s dive into his story!

[00:01 - 09:20] Opening Segment

• The power of his parent’s two duplexes
• • House hacking was their bonding
  • What got into Brock’s parents’ interest in Real Estate
• The transition from IT to full time Real Estate
• • What cut the cord
• What Brock and his team are working on
• • What they do find attractive

[09:21 - 19:10] Asset Management 101 with Brock

• Tracking KPIs
• • Spreadsheet is a sufficient tool
• Recap into the things Brock likes to track
• Buying and Holding vs. Selling
• The Milwaukee market and its profitability

[19:11 - 26:36] Brock in the Industrial Space 

• The interest and demand
• Brokers for industrial 
• • Build good relationships with them. Like, seriously.
• How to stay on the top 5
• The industrial facilities Brock has invested in

[26:37 - 31:08] Closing Segment

• Mitigating common risks in industrial space
• Final Words
• Connect with my guests, Brock, in the links below

Tweetable Quotes

"The four units can do that, [big returns] can buy you a boat, what can I do if I buy 400?.” - Brock Mogensen

"You have to be involved daily, weekly, to make sure this property is hitting performance and you’re following your business plan.” - Brock Mogensen

"Be pretty conservative!” - Brock Mogensen

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Connect to Brock:

www.smartassetcapital.com

Check out his Instagram

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