Nov 16, 2022

Sonya Rocvil is the principal and founder of Bedrock Real Estate Investors, a privately-owned real estate company specializing in the acquisition and asset management of multifamily apartments in the United States. With over 15 years of experience within the financial services industry, she has syndicated multifamily deals totaling 374 units and valued at $18.6 million. She has also been an equity partner for multifamily investments totaling 438 units and valued at $28.7 million. Sonya began her career as an auditor and later transitioned to finance at a Fortune 500 company. Her depth of knowledge in business analytics and strategic implementations that drive have with has made her successful in acquiring and operating multifamily properties.

In this episode, Sonya highlights the importance of security in one’s career and how it’s not just represented by a job or company, but by surrounding yourself with positive people who will support your dreams. She shares her story of how she became a successful real estate agent, what skills and qualities it takes to be successful in this industry, and how her financial background has helped her. To learn more about Sonya, listeners can visit her website at Bedrock Real Estate Investors!

[00:01 - 03:52] Opening Segment

• Sonya discusses how she transitioned from accounting to real estate and why she loves the industry
• She highlights the importance of security in one’s career and how it’s not just about the company itself, but about being your own boss

[03:53 - 12:57] Building A Successful Team In Real Estate With Similar Values And Goals

• Learning about the market and the property
• She advises preparing for a downturn by understanding your market and the property you’re buying, as well as your tenant base
• He discusses how asset management is important in the real estate space and how having a strong financial background has helped the author
• It is important to wear multiple hats when starting out in real estate is understanding your financials and what’s going on with your property
• Building a team that shares similar values and goals
• Making sure that your products are good for the people who live in your buildings

[12:58 - 18:20] Closing Segment

• Sonya emphasizes that it is important to provide a good community and housing is one of the main goals of the job  
• Sonya shares where you can get in contact with her (links below)

Quote/s:

“It's all possible if you take consistent action towards your goals.” – Sonya Rocvil

You can connect with Sonya through her:

Website: Bedrock Real Estate Investors

LinkedIn: Sonya Rocvil

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