In this episode, Kris Rudeegraap (Co-founder & CEO, Sendoso) and Aditya Kothadiya (Co-founder & CEO, Avoma) discuss modern prospecting with creative gifting strategies -- i.e., how you can prospect creatively where your creativity can supersede the budget constraints. ➡️ Key Points covered 00:00 - Intro 03:20 - Prospecting approach during the economic downturn 05:10 - Good and bad cold outreach experiences 09:30 - The need to be informative than being overly salesy 12:15 - Use sales engagement tools sensibly else it becomes spammy 15:22 - The modern trends in prospecting 20:00 - It's about getting the tools & strategy combination right 24:05 - The role of gifting while prospecting 26:07 - Personalize your gifting with meaningful notes 31:49 - Gifting is about impact, not the $$ spent 35:40 - Humanize the outreach and relationship 39:25 - How to think about gifting based on ROI 41:08 - Key takeaway ➡️ The Modern SaaS Podcast Take a look at our other podcast episodes - https://www.avoma.com/podcast