How to have a full time career in podcasting and why you shouldn't learn marketing from a podcaster | Mark Asquith

Long, long ago (last Tuesday), in a galaxy far far away (the North of England) I chatted to one of the hosts of the Spark of Rebellion, a podcast about all things Star Wars, Mr Mark Asquith.

Mark's a bit more than a Star Wars stan podcaster, he's one of the founders of Rebel Base Media, Captivate.fm podcasting and the host of the Podcast Accelerator podcast and is kind of a big deal in UK podcasting, often referred to as "That British podcast guy". To me, he's Mr Captivate and a great guy to chat to as someone who gets invited to speak the world over about podcasting and we had a chance to chat about how, why and whether you should be including podcasts in your professional ecosystem too.

In this episode:

• The influence of the Terminator
• The trouble with taking yourself too seriously
• Podcasts for content marketing
• Is better > more?
• Why you should stop listening to gurus
• Motivation isn't the answer
• You should learn SEO
• Why you should always be yourself
• Why you shouldn't learn marketing from a podcaster
• Should you outsource your own show?
• What Apple say about ratings and reviews
• Can you be a full-time professional podcaster?

You're going to love the answers and I hope you will also be inspired to add podcasting into your professional ecosystem in some way, shape or form. If you'd like to try Captivate.fm free for 7 days as your podcast host, click here https://www.captivate.fm/signup?ref=johnball Yes, it's an affiliate link but it won't cost you anything more and helps to support the show. If you want to start a show then here's the link to the free course Mark mentioned https://www.captivate.fm/how-to-start-a-podcast

You can contact Mark on Twitter @MrAsquith and find out more about him at https://www.markasquith.com/ Listen to Spark of Rebellion, a Star Wars podcast https://podcasts.apple.com/gb/podcast/spark-of-rebellion-a-star-wars-show/id1462305304 or The Podcast Accelerator show https://www.markasquith.com/podcast-accelerator/episodes/

The books Mark recommends in the show are:

• Influence: The psychology of persuasion by Robert Cialdini https://amzn.to/3NJeNvW
• Pre-suasion by Robert Cialdini https://amzn.to/3uODjmJ
• The One Thing by Gary Keller https://amzn.to/3tZV9nI
• Atomic Habits by James Clear https://amzn.to/3tWLZbF

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