Introduction to Podfluence

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Welcome to Podfluence, the podcast for business coaches and speakers who

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want to build influence and authority through podcasting as an expert guest and

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who knows maybe even with your own show.

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My name is John Ball, or they, most people call me Johnny, either's fine.

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I'm a mid-life entrepreneur and podcaster who lives in the beautiful

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city of Valencia with my husband and was fortunate enough to discover

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a great passion for podcasting.

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I have made the move to working full-time in the podcast industry as

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I have a somewhat varied and interesting background as a former law student who

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decided in his final year at university that I did not want to be a lawyer

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anymore and began a string of jobs, mostly in the customer service sector,

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which led me to becoming cabin crew at British airways for almost 12 years.

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Yes, there are some stories about that.

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And no, we don't have time for them right now.

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I would describe myself as having been something of a

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drifter for the longest time.

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Not really knowing what I wanted to do and coasting through life,

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doing just barely enough to get by, until I discovered some things I was

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passionate about coaching, training, public speaking, and psychology.

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Had I not discovered these passions there's every chance I would still

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be flying the friendly skies and feeling somewhat unfulfilled.

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Luckily life took a different turn and along the way.

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I discovered podcasting and I've been very fortunate.

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I've been fortunate enough to be a lead coach and trainer with the T.

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With T Harv Eker is online courses and programs.

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I've been fortunate enough to speak at some of the world's biggest podcasting

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events and also to be pretty well paid for delivering talks and training to

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businesses and business networking organizations on topics like influence and

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persuasion and podcasting for business.

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I'm currently incredibly fortunate to be part of the sales team with

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Kevin Chemidlin at Grow The Show where I get to help podcasters grow

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and monetize their shows and work with an amazing team of people.

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If you've tuned into the show before you might remember it as Speaking

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Influence, which has been the name of the show for the last three years.

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And I was actually the second iteration of my idea to podcast, as I had tried

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way too hard to be clever with the name of the show when I first launched.

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So clever, that no one got it.

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Ooops!

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Speaking Influence has been about understanding how to build professional

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authority and develop our personal charisma through things like psychology,

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NLP, public speaking, rhetoric, online marketing, philosophy, and more besides.

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Whilst influence and persuasion skills will stay at the heart of this show,

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I have recognized that there is a need and a niche or niche, if you prefer.

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In developing and delivering personal and professional authority through the

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audio format of podcast interviews.

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As a guest, or even as a host, this can help you to maximize the impact of

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your appearances and build a following of people who will love what you do.

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And how you do it.

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You're also going to learn frameworks to enhance your charisma, prepare

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yourself for interviews and make you more persuasive, maximizing your ability to

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help more people with your expertise.

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I've been studying the psychology of influence and persuasion as well as the

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tools of public speaking for many years

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And when I first started my podcast, I wanted to bring those things together.

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And luckily for me, they are a perfect match.

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When I started my show, I had never even heard of the art of

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rhetoric in public speaking.

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And so we have gotten to discover those wonderful things together with

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the help of amazing guests, like my friend, Simon, Lancaster, who you'll

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be hearing from again very soon.

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My podcasting journey has been quite something.

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And if I'm honest, I'm still here doing it because I love it, not

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because it's made been loads of money or anything like that far from it.

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I'm still working on that side of things, but now I am getting it figured out.

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Thanks to people like Kevin Chemidlin.

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Like many podcasters I started my show without having a clue what I was doing.

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In fact it had been a project option for Toastmasters.

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I had a brief fling with podcasts back in 2012.

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And yes, those episodes are still around, if you want to sleuth

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around and find them I'm not sure I'd bother if I was here though.

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I actually started my show before Lewis Howes got into podcasting, and he was

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even going to be a guest of mine at one point, sadly, I packed it in, and

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yes, I'm still kicking myself for that.

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I've nearly quit podcasting a number of times, but I guess the truth is

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I really believe in podcasting as a platform for sharing great information.

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Entertaining intelligently and having amazing conversations.

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I'm pleased to see that podcast and keeps on growing and developing.

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And I now believe that any expert coach and speaker should be appearing on

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podcasts at the very least, if not also having that own As well, it's one of the

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best ways to build relationships and trust with the people you most want to serve.

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And it is all about service.

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I haven't always been the best person at sticking with things in my life, and yet,

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somehow with podcasting I have persisted, and have been regularly

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making shows for over three years.

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I feel deeply privileged to be known and connected to some of the biggest names

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in the podcasting world, as well as the magnificent community of indie podcasters

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I've been fortunate enough to encounter.

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My amazing network of friends has come about mostly through

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my commitment to podcasting.

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And it is only one of the reasons why I ended up it so much.

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One of the things that Kevin Chemidlin recommends podcasters to do is to

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get specific with their audience, and when we have a chat about my show, I

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realized I could get way more specific still and serve more people who are

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in and around the world of podcasting.

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I decided that rather than focusing on public speaking coaching, which

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I still do from time to time, I would focus instead on personal and

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professional presentation skills for business coaches and speakers who are

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recognizing that the medium of podcasts

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is one of the best ways currently to build authority and scale up that business.

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Going on a podcast is likely to help you but going on a podcast and

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showing up as an incredible guest, packed with value bombs and quotable

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clips and unmatched charisma will make you a bit of a celebrity.

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I'm not suggesting you show up like some zany hyped up kids, TV

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presenter with acute ADHD, but that you know how to turn up the dials

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on your personal energy and charisma

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And that you become someone who people will seek out because you fully understand

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that entertainment as well as education is key to growing your professional brand.

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I've been building up my Podfluence Pros framework for helping coaches and speakers

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become sought after podcast guests, avoid the pitfalls, charm the hosts and

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audiences alike and get invited back again and again, and see noticeable results

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from that investment in time and energy

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into being on the right podcasts with the right audience and

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the right call to action.

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Whilst I do have a Podfluence Accelerator program, this show will take you

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through the personal presentation and charisma tools that you need To

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rise above the crowd and become a highly valued voice in your sector.

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Join me for solo episodes and guest episodes that are all centered around

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helping you develop the clarity, confidence, and charisma to become a key

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person of influence and master the ethical skills of persuasion, making you able

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to serve your perfect future clients and customers In a bigger way than ever before

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and expanding your reach recognition and revenue as a coach or consultant.

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Podfluence is the show for business coaches and speakers who are aiming

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to grow their reach and recognition by mastering the methodologies to

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maximize their presentational impact.

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I hope you'll join me in this new direction for the show and the journey

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into becoming a Podfluencer through the opportunities podcasting provides.

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Please subscribe to, or follow the show and feel free to connect with

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me in the Podfluencers Facebook group and through the Podfluencer

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Weekly Newsletter both of which you can find links in the show notes.

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Well, let's enjoy this ride together and go and make great things happen.