How emotional intelligence will help you become a better communicator and what we can learn from sharks | Stevie Dawn Carter

Stevie Dawn Carter: 00:00:00

As a child, I felt invisible and I hated that feeling.

Stevie Dawn Carter: 00:00:03

And I did a lot of things that probably weren't smart to try

Stevie Dawn Carter: 00:00:06

and get out of that feeling.

Stevie Dawn Carter: 00:00:08

And now as an adult, I look around me and I see adults who feel invisible.

Stevie Dawn Carter: 00:00:13

They don't see their greatness.

Stevie Dawn Carter: 00:00:15

They don't feel like they're being seen by the world.

Stevie Dawn Carter: 00:00:17

And I want to make sure that that doesn't happen.

Johnny: 00:00:20

Welcome to the show.

Johnny: 00:00:21

My name is Johnny Ball.

Johnny: 00:00:22

This is Speaking Influence the show where we delve into the world of influence

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and persuasion to help you build your influence on authority and become a

Johnny: 00:00:31

more powerfully persuasive communicator.

Johnny: 00:00:34

You just had a brief clip from my guest today, and we are going to be talking

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about amongst other things, emotional intelligence on how important that is

Johnny: 00:00:41

in terms of all of your presentations and your communication skills.

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We'll be talking about that performance, energy, and really a whole host of

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things that are going to help you in being able to be a better speaker and

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communicator, especially in the world of podcasts and public speaking, the

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places where you might want to be building up your authority and influence.

Johnny: 00:01:01

At the end of June, 2022, Speaking Influence is going to be transforming

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and changing its name and rebranding.

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And I hope you'll stay with us for that.

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We are going to be focusing much more into podcasting as part of influence and

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persuasion in the professional world while still having some amazing conversations

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with influence and persuasion experts from other walks as well.

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You'll be hearing a lot more from me with shorter solo episodes,

Johnny: 00:01:29

where we'll be talking about some of the resources that are going

Johnny: 00:01:32

to be particularly helpful to you.

Johnny: 00:01:33

And also talking about some of my own information and learning an

Johnny: 00:01:37

experience around building influence I'm persuasion through podcast.

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My guest today is Stevie Dawn Carter.

Johnny: 00:01:43

She's an expert in emotional intelligence.

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I know you're going to love what you have to say.

Johnny: 00:01:46

We had a really fun conversation.

Johnny: 00:01:48

There's lots of great takeaways for you.

Johnny: 00:01:50

You may want to take notes on this and certainly check

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out the show notes as well.

Johnny: 00:01:53

So you can get in touch with Stevie afterwards.

Johnny: 00:01:56

If you're not already subscribed to the show and you're like, what you

Johnny: 00:01:58

hear today, make sure you do subscribe and come and leave us a review.

Johnny: 00:02:02

It would mean the world to me.

Johnny: 00:02:04

What I want you to do right now though

Johnny: 00:02:05

is enjoy the show.

Johnny: 00:02:24

Welcome to you Speaking Influence.

Johnny: 00:02:25

And today I am very privileged to be joined in my virtual studio by someone

Johnny: 00:02:31

who has incredibly interesting background, but is here to talk with us about things

Johnny: 00:02:36

like speaking and emotional intelligence and a few, possibly a few other things

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besides, so let's officially welcome.

Johnny: 00:02:42

Stevie Dawn Carter to the show..

Stevie Dawn Carter: 00:02:44

Hello, hello.

Stevie Dawn Carter: 00:02:46

Thank you so much for having me.

Stevie Dawn Carter: 00:02:48

I'm just so excited to be here.

Johnny: 00:02:50

I'm really pleased to have you here.

Johnny: 00:02:51

And I've been looking forward to speaking with you as well.

Johnny: 00:02:54

And I'm going to kick off as I do with every show by asking you, who

Johnny: 00:02:59

would it be if you had to, if I asked you, who would you choose for someone

Johnny: 00:03:02

who has been an inspiration to you with their influence and persuasion

Johnny: 00:03:06

and for how they've utilized it?

Johnny: 00:03:08

Who would that be?

Stevie Dawn Carter: 00:03:11

Oh, gosh, that's a tough question.

Stevie Dawn Carter: 00:03:14

I think, you know, in, in the latter part of my life, right early part of

Stevie Dawn Carter: 00:03:18

my life, I probably would have picked some rockstar superstar influencer.

Stevie Dawn Carter: 00:03:24

Right.

Stevie Dawn Carter: 00:03:24

But I feel like as I get later in life, I go for a little bit

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more, the more realistic down to earth influencers, right?

Stevie Dawn Carter: 00:03:32

Not necessarily mega stars, but people who have made a huge influence on me.

Stevie Dawn Carter: 00:03:38

And so for that, I, the first name that popped into my head as you

Stevie Dawn Carter: 00:03:42

asked, was a Doctor Tajita Fulkerson.

Stevie Dawn Carter: 00:03:46

And she was a president at a college that I worked at, uh, years ago.

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And she was this person who just had the ability to walk

Stevie Dawn Carter: 00:03:55

into a room and change the vibe.

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Make everybody feel better, make everybody feel like they mattered.

Stevie Dawn Carter: 00:04:03

And I always really looked up to her in that space and we did

Stevie Dawn Carter: 00:04:07

get to spend some time together.

Stevie Dawn Carter: 00:04:09

But I think right now, if I were to call her up, I would love to

Stevie Dawn Carter: 00:04:14

have that conversation of just, how did you grow in your ability to

Stevie Dawn Carter: 00:04:18

influence and speak to people and make people feel good by your presence?

Stevie Dawn Carter: 00:04:23

Because I think that's an amazing trait that she had.

Johnny: 00:04:26

Do you feel for yourself that there were some things that

Johnny: 00:04:29

you have tried to emulate from her?

Stevie Dawn Carter: 00:04:33

Oh, definitely.

Stevie Dawn Carter: 00:04:34

I think one of the things I always think about, and I still tell the

Stevie Dawn Carter: 00:04:38

story at events all the time is, she was a leader who she ran this

Stevie Dawn Carter: 00:04:43

huge college with thousands of employees and all these things.

Stevie Dawn Carter: 00:04:46

But if she walked around the building, the campus, whatever, and she saw trash

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on the floor, she picked it up and threw it away because her thing was the

Stevie Dawn Carter: 00:04:55

building and everything we do within it,

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we are always leading by example.

Stevie Dawn Carter: 00:05:01

And so I have often found myself thinking about when people come to our events, when

Stevie Dawn Carter: 00:05:07

people just yesterday, I had a live event.

Stevie Dawn Carter: 00:05:10

I picked up some trash in between things.

Stevie Dawn Carter: 00:05:12

And I think part of that is just her influence on you lead by example,

Stevie Dawn Carter: 00:05:18

make sure everything that's in your space is leading, even if that's the

Stevie Dawn Carter: 00:05:23

quality and niceness of the building.

Stevie Dawn Carter: 00:05:26

So yeah, I do think I take some of those things that she did and I do them,

Stevie Dawn Carter: 00:05:31

whether I realize it in the moment or not.

Johnny: 00:05:34

Great.

Johnny: 00:05:35

Wonderful, wonderful answer.

Johnny: 00:05:36

and we can all strive to be a bit more like that in our lives.

Johnny: 00:05:39

I think that's a good way to think about things and not just think

Johnny: 00:05:42

about all the different ways we can impact our environments and

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how that actually affects people.

Johnny: 00:05:47

Maybe.

Johnny: 00:05:48

Consciously or directly, but the stuff that people pick up

Johnny: 00:05:51

on and realize that does make a big difference in the long run.

Johnny: 00:05:54

I love that.

Johnny: 00:05:55

So let's start talking a little bit more about what you do, cause a lot of

Johnny: 00:05:59

the audience for this show are going to find that you are in a similar.

Johnny: 00:06:03

Yeah.

Johnny: 00:06:04

Say avatar similar needs to them, the life of being, uh, someone

Johnny: 00:06:08

who is a speaker, someone who does events and someone who has some

Johnny: 00:06:12

expertise in your particular area.

Johnny: 00:06:15

And so I think that should make you really very relatable to

Johnny: 00:06:19

the audience for this show.

Johnny: 00:06:20

Tell us a little bit about the event that you've just done and

Johnny: 00:06:23

what it is that you were teaching.

Stevie Dawn Carter: 00:06:25

Yeah.

Stevie Dawn Carter: 00:06:26

Yeah, absolutely.

Stevie Dawn Carter: 00:06:27

Um, so we just had our unstoppable success event.

Stevie Dawn Carter: 00:06:32

Um, it's a one day live event.

Stevie Dawn Carter: 00:06:35

We also do a virtual version, but yesterday.

Stevie Dawn Carter: 00:06:38

One day live event, and it's really about helping people to focus in

Stevie Dawn Carter: 00:06:44

and, and really target their dreams.

Stevie Dawn Carter: 00:06:48

I think as adults, we get stuck into goals and while I think goals are good,

Stevie Dawn Carter: 00:06:52

I think vision and dreams are better.

Stevie Dawn Carter: 00:06:54

And so it's really about helping people say, okay, you can have goals that,

Stevie Dawn Carter: 00:07:00

you know, your boss gives you or your clients give you deadlines or whatever

Stevie Dawn Carter: 00:07:04

those things may be, but what are you really trying to strive for in your.

Stevie Dawn Carter: 00:07:09

Outside of the work outside of the family, like the whole overall picture.

Stevie Dawn Carter: 00:07:13

And are you doing things every day to get you.

Stevie Dawn Carter: 00:07:16

I, I definitely found myself decades ago, not doing that and found myself

Stevie Dawn Carter: 00:07:21

kind of in that place of stuck.

Stevie Dawn Carter: 00:07:23

And I feel like I'm doing all the things that people say I should

Stevie Dawn Carter: 00:07:27

do, but I don't feel good about it.

Stevie Dawn Carter: 00:07:28

I don't love it.

Stevie Dawn Carter: 00:07:30

What's missing.

Stevie Dawn Carter: 00:07:31

And I had to get clear on my vision and it was life-changing for me.

Stevie Dawn Carter: 00:07:36

So yesterday was taking people through some of that same process I went

Stevie Dawn Carter: 00:07:40

through and helping them connect to their why and their vision in life, so

Stevie Dawn Carter: 00:07:44

that they can have unstoppable success.

Stevie Dawn Carter: 00:07:47

been really a great day.

Johnny: 00:07:49

Yeah.

Johnny: 00:07:49

Fantastic.

Johnny: 00:07:49

Sounds like a wonderful event.

Johnny: 00:07:50

What, what did that vision end up being for you?

Stevie Dawn Carter: 00:07:53

Yeah.

Stevie Dawn Carter: 00:07:54

Yeah.

Stevie Dawn Carter: 00:07:54

So my vision is really about speaking and I never saw myself as a speaker

Stevie Dawn Carter: 00:08:01

growing up that would have never been a profession that I would have considered.

Stevie Dawn Carter: 00:08:06

Right.

Stevie Dawn Carter: 00:08:07

But I love.

Stevie Dawn Carter: 00:08:10

Being able to share a message and see people's eyes light up.

Stevie Dawn Carter: 00:08:14

See people have that aha moment in an audience.

Stevie Dawn Carter: 00:08:18

And I feel just absolutely ecstatic about being on that stage and doing that

Stevie Dawn Carter: 00:08:24

work like that is what gets me up in the morning every morning to do this job.

Stevie Dawn Carter: 00:08:29

And so for me, my vision.

Stevie Dawn Carter: 00:08:32

Is all around using my speaking to impact others and my why behind it is

Stevie Dawn Carter: 00:08:39

so that nobody ever feels invisible.

Stevie Dawn Carter: 00:08:42

Because as a child, I felt invisible and I hated that feeling.

Stevie Dawn Carter: 00:08:46

And I did a lot of things that probably weren't smart to try

Stevie Dawn Carter: 00:08:49

and get out of that feeling.

Stevie Dawn Carter: 00:08:51

And now as an adult, I look around me and I see adults who feel invisible.

Stevie Dawn Carter: 00:08:56

They don't see their greatness.

Stevie Dawn Carter: 00:08:57

They don't feel like they're being seen by the world.

Stevie Dawn Carter: 00:09:00

And I want to make sure that that doesn't happen.

Stevie Dawn Carter: 00:09:03

So for me, That vision of speaking tied in with my why of invisibility is

Stevie Dawn Carter: 00:09:09

really what, what keeps me going every.

Johnny: 00:09:12

That'That's a powerfuling force and it's important.

Johnny: 00:09:16

I think one of my, one of my earliest episodes, I was speaking

Johnny: 00:09:18

with Mike Michalowicz about this.

Johnny: 00:09:20

And and he, he was explaining what his driving force was, what his

Johnny: 00:09:24

why and his mission were as well.

Johnny: 00:09:26

Yeah, he's on this mission to eradicate entrepreneurial poverty.

Johnny: 00:09:30

So since we all, what is it?

Johnny: 00:09:31

What is it for you?

Johnny: 00:09:32

And and I think my mine is probably a bit more along the same lines as you,

Johnny: 00:09:36

but I, I said, I think I was being a bit flippant at time and I said something

Johnny: 00:09:38

like oh, maybe, uh, I, I just don't want people to have to sit through a

Johnny: 00:09:43

boring presentations and events anymore.

Johnny: 00:09:45

And it's like, well, you, the kind of, part of it, like I see my driving

Johnny: 00:09:49

thing as being this, or I really want.

Johnny: 00:09:51

Educate and entertain.

Johnny: 00:09:53

And then some people are calling this edutainment kind of thing.

Johnny: 00:09:56

And that is really where, where I see myself being.

Johnny: 00:09:58

And similarly to you, as I think of when you see people's eyes light up,

Johnny: 00:10:02

when you see people making connections or people come back to you and say,

Johnny: 00:10:05

oh, this has transformed how I think about this, or this is what I'm going

Johnny: 00:10:08

to do differently now, or later on.

Johnny: 00:10:12

I have changed, and this is what I've achieved because of what we've done there.

Johnny: 00:10:15

That is really powerful for motivating you and driving you forward.

Johnny: 00:10:19

Everyone should have that if they're going to go forward, because if

Johnny: 00:10:22

you, if you don't, I think you're just gonna make me feel like you're

Johnny: 00:10:25

just throwing stuff out there.

Johnny: 00:10:28

And I was talking about this before on the show about just sending

Johnny: 00:10:30

stuff out into the void and not really getting any feedback from it.

Johnny: 00:10:33

It's a frustrating.

Stevie Dawn Carter: 00:10:35

It is.

Stevie Dawn Carter: 00:10:36

And I feel like as, especially as entrepreneurs, I think

Stevie Dawn Carter: 00:10:39

that's always a struggle.

Stevie Dawn Carter: 00:10:41

Right.

Stevie Dawn Carter: 00:10:41

We hear all the time, create content, put out content, put out

Stevie Dawn Carter: 00:10:44

content and that's beautiful and you should absolutely 100% do that.

Stevie Dawn Carter: 00:10:49

But there's an element to me of speaking that I really appreciate,

Stevie Dawn Carter: 00:10:52

which is, but you get feedback in the moment at that time, you get to see

Stevie Dawn Carter: 00:10:58

it, you get to feel it in the room.

Stevie Dawn Carter: 00:11:00

You know, if your content is hitting.

Stevie Dawn Carter: 00:11:03

And I feel like so often some of our content production is, you

Stevie Dawn Carter: 00:11:07

know, I put a post on social media.

Stevie Dawn Carter: 00:11:08

It gets a couple likes.

Stevie Dawn Carter: 00:11:10

Did it really hit?

Stevie Dawn Carter: 00:11:11

Do people really enjoy it or were they just clicking the button?

Stevie Dawn Carter: 00:11:14

You know, I don't, I don't get feedback from that.

Stevie Dawn Carter: 00:11:17

One of the things I think that keeps me in the speaking game is

Stevie Dawn Carter: 00:11:20

I love the, the feedback you get from the audience to your point.

Stevie Dawn Carter: 00:11:24

So huge.

Johnny: 00:11:26

Yeah.

Johnny: 00:11:27

You've uh, when we talked about, what about, you mentioned about emotional

Johnny: 00:11:30

intelligence and, and some people might be unfamiliar with that term, but can

Johnny: 00:11:37

you describe what emotional intelligence.

Stevie Dawn Carter: 00:11:40

Yeah, absolutely.

Stevie Dawn Carter: 00:11:41

So I define emotional intelligence as the learned ability, right.

Stevie Dawn Carter: 00:11:47

It can be learned.

Stevie Dawn Carter: 00:11:48

You're not born with it.

Stevie Dawn Carter: 00:11:49

The learned ability to regulate.

Stevie Dawn Carter: 00:11:52

Your emotions effectively.

Stevie Dawn Carter: 00:11:54

Right?

Stevie Dawn Carter: 00:11:55

So we have to be able to not let our emotions drive our whole

Stevie Dawn Carter: 00:11:58

entire world, but then it's also emotional intelligence is being able

Stevie Dawn Carter: 00:12:02

to interpret messages correctly.

Stevie Dawn Carter: 00:12:05

There's an element of emotional intelligence that is woven

Stevie Dawn Carter: 00:12:08

into all communication.

Stevie Dawn Carter: 00:12:10

Are you able to truly listen to the words of another human.

Stevie Dawn Carter: 00:12:14

Without letting your emotion color, what you believe is being said.

Stevie Dawn Carter: 00:12:18

And so for me that that's emotional intelligence.

Stevie Dawn Carter: 00:12:21

It's making sure I don't let my emotions rule my life.

Stevie Dawn Carter: 00:12:25

It's also making sure that when I'm communicating with somebody, I don't

Stevie Dawn Carter: 00:12:28

let my emotions color what they're saying, because my emotions are mine.

Stevie Dawn Carter: 00:12:33

They may not be theirs.

Johnny: 00:12:35

yeah.

Johnny: 00:12:36

How, how useful or important is emotional intelligence to you as a speaker?

Stevie Dawn Carter: 00:12:43

I think as a speaker, it's critical.

Stevie Dawn Carter: 00:12:45

I think for two reasons, number one, it's the ability to

Stevie Dawn Carter: 00:12:50

communicate effectively, right?

Stevie Dawn Carter: 00:12:52

How do you give a message?

Stevie Dawn Carter: 00:12:54

That's going to impact people.

Stevie Dawn Carter: 00:12:56

And I think as speakers, emotion can be a tool, right?

Stevie Dawn Carter: 00:12:59

How do I use an emotional story and emotional pitch to

Stevie Dawn Carter: 00:13:03

hook people into learning?

Stevie Dawn Carter: 00:13:05

Right.

Stevie Dawn Carter: 00:13:06

And I do think there's some emotional intelligence that

Stevie Dawn Carter: 00:13:08

speaker's used to do that.

Stevie Dawn Carter: 00:13:10

The second part though, that I think speakers have to focus on

Stevie Dawn Carter: 00:13:14

is making sure you regulate your emotions before you go on stage.

Stevie Dawn Carter: 00:13:19

I have seen so many speakers show up on stage.

Stevie Dawn Carter: 00:13:22

And felt like they weren't 100% present.

Stevie Dawn Carter: 00:13:27

They were thinking about something else.

Stevie Dawn Carter: 00:13:29

Something bad had happened, all of this.

Stevie Dawn Carter: 00:13:31

And, and I always say the people in front of me or even the person in front

Stevie Dawn Carter: 00:13:35

of me does not deserve any less of an experience because I'm having a bad day.

Stevie Dawn Carter: 00:13:42

Right.

Stevie Dawn Carter: 00:13:42

I'm having a bad day because of life over here.

Stevie Dawn Carter: 00:13:45

Part of being a speaker is being able to step on that stage.

Stevie Dawn Carter: 00:13:49

And nobody notices.

Stevie Dawn Carter: 00:13:52

And I do think that's an emotional intelligence skill.

Johnny: 00:13:55

yeah.

Johnny: 00:13:56

Not going to ask you to name names, but can you think of, or describe a specific

Johnny: 00:14:00

situation where, where you've seen that and what was it that made you think?

Johnny: 00:14:04

Hmm.

Johnny: 00:14:04

Now that person doesn't seem to be fully present here and.

Stevie Dawn Carter: 00:14:08

Yeah.

Stevie Dawn Carter: 00:14:09

So I think I'm trying to think back.

Stevie Dawn Carter: 00:14:12

I think the most recent ones, probably the most obvious, so, uh, probably

Stevie Dawn Carter: 00:14:17

about three months ago now I was at a conference, several speakers throughout

Stevie Dawn Carter: 00:14:22

the day, but we had a keynote speaker at lunch and the bio they read, right.

Stevie Dawn Carter: 00:14:28

The.

Stevie Dawn Carter: 00:14:29

The kind of preview of that speaker was he was going to be energetic,

Stevie Dawn Carter: 00:14:36

lively, and he was a comedian.

Stevie Dawn Carter: 00:14:39

So there should have been a lot of humor and a lot of fun.

Stevie Dawn Carter: 00:14:42

Right.

Stevie Dawn Carter: 00:14:42

And so I was really looking forward to, I always like

Stevie Dawn Carter: 00:14:44

watching other speakers, right.

Stevie Dawn Carter: 00:14:45

So I was really looking forward to it.

Stevie Dawn Carter: 00:14:47

And I remember sitting there and he comes up on stage and he

Stevie Dawn Carter: 00:14:50

just walks kind of hunched over.

Stevie Dawn Carter: 00:14:53

He's got like, his shoulders are kind of huh, he's kinda dragging his

Stevie Dawn Carter: 00:14:56

feet and I instinctively thought.

Stevie Dawn Carter: 00:14:59

my gosh, this is like a comedy sketch.

Stevie Dawn Carter: 00:15:01

Like he's going to do something with this and then he just started talking.

Stevie Dawn Carter: 00:15:07

And there was nothing bad about what he said, but it didn't sound convincing.

Stevie Dawn Carter: 00:15:13

It didn't sound like he was speaking sincerely.

Stevie Dawn Carter: 00:15:16

It sounded like he was doing the same speech.

Stevie Dawn Carter: 00:15:18

He had done 50 times and he was bored with.

Stevie Dawn Carter: 00:15:22

And so I really felt like he had been touted as this huge thing.

Stevie Dawn Carter: 00:15:26

And then it was just kinda like humdrum.

Stevie Dawn Carter: 00:15:30

It was a little mundane, it was a little boring.

Stevie Dawn Carter: 00:15:33

And I really looked at that and said, I wonder if there's something going on in

Stevie Dawn Carter: 00:15:36

his life that made today, not a good day.

Stevie Dawn Carter: 00:15:40

Right.

Stevie Dawn Carter: 00:15:40

And he just, he got through it and I applaud him.

Stevie Dawn Carter: 00:15:43

He, he went up, he did it, he got through it, but I felt like

Stevie Dawn Carter: 00:15:47

we deserved more as an audience.

Stevie Dawn Carter: 00:15:50

And I think that's something as speakers that we always have to consider.

Johnny: 00:15:54

I agree.

Johnny: 00:15:55

And I think we've probably all encountered those sorts of situations

Johnny: 00:15:59

where we expected, or at least hoped for more in a presentation or

Johnny: 00:16:04

a speech or something or workshops or any kind of situation like that.

Johnny: 00:16:08

And it can definitely be a little bit disappointing.

Johnny: 00:16:11

That phoned it in energy is, and isn't really ever going to cut it.

Johnny: 00:16:15

You have to bring a lot more to it.

Johnny: 00:16:17

So this, this is a good thing to talk about and it's something I like

Johnny: 00:16:20

talking about a lot in the show.

Johnny: 00:16:21

Cause I don't think personally it can ever get talked about enough is this energy

Johnny: 00:16:26

that you need to bring to the stage?

Johnny: 00:16:29

As a speaker to, to engage an audience, the sort of level of charisma or

Johnny: 00:16:34

X-Factor, whatever you want to call it.

Johnny: 00:16:37

But what is that to you?

Johnny: 00:16:38

What does that look like to you personally?

Stevie Dawn Carter: 00:16:41

Yeah.

Stevie Dawn Carter: 00:16:42

I, I think it's so right, right.

Stevie Dawn Carter: 00:16:44

We, we all have as speakers and energy, we bring, and I think number one, it's

Stevie Dawn Carter: 00:16:48

about being authentic to yourself.

Stevie Dawn Carter: 00:16:50

Right?

Stevie Dawn Carter: 00:16:50

What kind of energy is your energy?

Stevie Dawn Carter: 00:16:52

Right.

Stevie Dawn Carter: 00:16:53

So some people are funny.

Stevie Dawn Carter: 00:16:54

Some people are powerful.

Stevie Dawn Carter: 00:16:57

Some people are soft-spoken, but have amazing things to say, right?

Stevie Dawn Carter: 00:17:01

Everybody's energy is a little bit different, but I really, before

Stevie Dawn Carter: 00:17:05

every presentation I do two things.

Stevie Dawn Carter: 00:17:08

Right?

Stevie Dawn Carter: 00:17:08

Number one, I listen to a pump-up playlist.

Stevie Dawn Carter: 00:17:13

I think everybody should use music to get ready to go on stage it always.

Stevie Dawn Carter: 00:17:18

Whatever your best music is.

Stevie Dawn Carter: 00:17:20

Right.

Stevie Dawn Carter: 00:17:21

And it's different for all people.

Stevie Dawn Carter: 00:17:23

But I like to put on songs that just make me get my heart pumping

Stevie Dawn Carter: 00:17:27

and make me want to clap and move.

Stevie Dawn Carter: 00:17:29

And that movement in my body brings energy to the stage.

Stevie Dawn Carter: 00:17:33

Right.

Stevie Dawn Carter: 00:17:34

So I think one of the biggest mistakes we can make as speakers

Stevie Dawn Carter: 00:17:36

is just sitting in the back of the room, waiting for it to be.

Stevie Dawn Carter: 00:17:40

And then we're kind of like having to trudge up to this, that stage.

Stevie Dawn Carter: 00:17:44

Right.

Stevie Dawn Carter: 00:17:45

I always like to find some quiet space and kind of dance it out, get my blood pumping

Stevie Dawn Carter: 00:17:49

because that helps me have more energy.

Stevie Dawn Carter: 00:17:52

But the second thing I always do is I always go into a presentation

Stevie Dawn Carter: 00:17:57

saying this audience deserves my best.

Stevie Dawn Carter: 00:18:01

So shake off everything else that's going on, right.

Stevie Dawn Carter: 00:18:04

Shake off, not feeling great.

Stevie Dawn Carter: 00:18:05

Shake off the jet lag, whatever it is, like, shake that off and come in and be

Stevie Dawn Carter: 00:18:10

like, this audience deserves my best.

Stevie Dawn Carter: 00:18:13

And there's somebody here who needs what I'm about to say.

Stevie Dawn Carter: 00:18:17

And I owe it to them to show up 100%.

Stevie Dawn Carter: 00:18:20

So for me, it's get the blood pumping and then get your mindset, right?

Stevie Dawn Carter: 00:18:24

So that you can show up fully.

Stevie Dawn Carter: 00:18:27

And I always believe that the number one way to engage an audience is to be a

Stevie Dawn Carter: 00:18:34

little larger than life because they see a lot of presenters that just go through

Stevie Dawn Carter: 00:18:39

a slide deck with their clicker and have no personality, bring your personality.

Stevie Dawn Carter: 00:18:44

And then I always teach my clients, take it up about 5% from normal, right?

Stevie Dawn Carter: 00:18:50

So here's your normal personality as a speaker.

Stevie Dawn Carter: 00:18:53

I want you up.

Stevie Dawn Carter: 00:18:53

I want you for it.

Stevie Dawn Carter: 00:18:54

I want you a little bit bigger because you got to show up on that stage and nothing

Stevie Dawn Carter: 00:19:00

makes you feel more small, I think, than if you're being small and you're

Stevie Dawn Carter: 00:19:04

in front of a room of 4,000 people, you got to be larger so that the people in

Stevie Dawn Carter: 00:19:10

the back of the room feel your energy.

Stevie Dawn Carter: 00:19:12

And I think

Johnny: 00:19:13

I agree.

Johnny: 00:19:15

Oh, the other, I say maybe if your natural energy is already at an 11, maybe there's

Johnny: 00:19:19

not going to be that much room to turn it.

Stevie Dawn Carter: 00:19:21

Right.

Stevie Dawn Carter: 00:19:22

Like maybe you just go to 12 and you're done.

Stevie Dawn Carter: 00:19:24

Right.

Stevie Dawn Carter: 00:19:24

But if you're normally a five, maybe it deserves a nine, right?

Stevie Dawn Carter: 00:19:28

Like let's try and bump it up a little bit.

Stevie Dawn Carter: 00:19:31

And I think that one of the things that really separate great speakers from, okay.

Stevie Dawn Carter: 00:19:38

Speakers is energy.

Stevie Dawn Carter: 00:19:40

It's it's.

Stevie Dawn Carter: 00:19:40

What energy do you put into your voice into your body, into your face?

Stevie Dawn Carter: 00:19:45

I always look at speaking is acting on stage.

Stevie Dawn Carter: 00:19:49

I look at it as a performance, just like a play would be a performance, right?

Stevie Dawn Carter: 00:19:52

There's a script.

Stevie Dawn Carter: 00:19:54

There's timing.

Stevie Dawn Carter: 00:19:55

There's pauses.

Stevie Dawn Carter: 00:19:56

There's all the pieces of a quote unquote show.

Stevie Dawn Carter: 00:19:59

So are you putting on a show?

Johnny: 00:20:02

Right.

Johnny: 00:20:03

I would maybe think about that in the same way as perhaps a musician going on

Johnny: 00:20:07

stage to perform, whether it's a singer or a guitarist or whatever, and now

Johnny: 00:20:11

they just go on and sing the words or just stand there and play the guitar.

Johnny: 00:20:15

I don't really bring much personality or character.

Johnny: 00:20:17

You might enjoy the music.

Johnny: 00:20:18

It might be perfectly pleasant, but when they really bring some

Johnny: 00:20:21

character and performance to it, it turns everything up to it.

Johnny: 00:20:25

To a whole new level.

Johnny: 00:20:26

I was particularly particularly laughing to myself, was smiling.

Johnny: 00:20:30

When you were saying about having the pump up, I actually have a playlist on

Johnny: 00:20:33

my own on Spotify that I created myself, which is called pump it up Johnny.

Johnny: 00:20:38

That's what, that's what goes on before I'm doing a presentation.

Johnny: 00:20:42

I can say relate to that.

Johnny: 00:20:43

Have a similar.

Johnny: 00:20:44

A similar process, but it's a, I think it is just the thing that people don't fully

Johnny: 00:20:49

realize how much energy leads, energy.

Johnny: 00:20:51

Like if you have to think about what's going on with your audience.

Johnny: 00:20:56

So, you know, you put yourself in that mindset, you said, I think about

Johnny: 00:20:59

no, what you're doing this for them.

Johnny: 00:21:01

And you, you know, you want to bring your best and somebody needs

Johnny: 00:21:05

to hear this tonight, being a great way to think about it because it

Johnny: 00:21:09

motivates you to turn that up.

Johnny: 00:21:10

But, but you also then have to be thinking about what is going on

Johnny: 00:21:13

for them whilst you're presenting.

Johnny: 00:21:15

Like if you're not emotionally leading the energy, they're not going to be

Johnny: 00:21:20

emotionally following you either.

Stevie Dawn Carter: 00:21:22

No, and, and emotion is how we connect to people, right?

Stevie Dawn Carter: 00:21:25

That's why as speakers, we always say speakers should be great storytellers

Stevie Dawn Carter: 00:21:30

because stories have emotion.

Stevie Dawn Carter: 00:21:32

And when we attach to emotion, people are more willing to learn and

Stevie Dawn Carter: 00:21:34

listen and lean in to a conversation.

Stevie Dawn Carter: 00:21:37

Right.

Stevie Dawn Carter: 00:21:37

And so you have to be thoughtful as a speaker of what

Stevie Dawn Carter: 00:21:41

emotion are you bringing in?

Stevie Dawn Carter: 00:21:42

Are you leading them down that journey?

Stevie Dawn Carter: 00:21:45

Right.

Stevie Dawn Carter: 00:21:46

And I think sometimes we can overlook it, because we're, we're in our

Stevie Dawn Carter: 00:21:51

own head or in our own kind of situation that we're dealing with.

Stevie Dawn Carter: 00:21:55

And I know we all go through stuff like no doubt, we all go through stuff, but

Stevie Dawn Carter: 00:22:00

I, I always feel like as a speaker, you are to your word, a leader, and are

Stevie Dawn Carter: 00:22:06

you leading them through your content with the emotion, with the energy

Stevie Dawn Carter: 00:22:11

to get them to lean in and learn.

Stevie Dawn Carter: 00:22:14

And I think that's something we always have to think.

Johnny: 00:22:18

Do you primarily see yourself as a speaker or a

Johnny: 00:22:23

coach or a trainer or an author?

Johnny: 00:22:26

I mean, what do you mainly see yourself as?

Stevie Dawn Carter: 00:22:28

Yeah.

Stevie Dawn Carter: 00:22:29

I always tell people I'm a speaker first and a coach second.

Stevie Dawn Carter: 00:22:34

My passion in life is the stage.

Stevie Dawn Carter: 00:22:35

And that's in all facets of my life.

Stevie Dawn Carter: 00:22:37

By the way, I also run a non-profit theater company.

Stevie Dawn Carter: 00:22:40

So I do theater at night and speaking during the day.

Stevie Dawn Carter: 00:22:43

So I love a stage.

Stevie Dawn Carter: 00:22:45

That is my happy place.

Stevie Dawn Carter: 00:22:46

It's where I feel the most

Stevie Dawn Carter: 00:22:48

me, which I know some people feel like onstage you're

Stevie Dawn Carter: 00:22:51

acting, so you're not yourself.

Stevie Dawn Carter: 00:22:52

I'm actually the most me on stage.

Stevie Dawn Carter: 00:22:54

So that is always where I would say my number one, places is

Stevie Dawn Carter: 00:22:58

on the stage as a speaker.

Stevie Dawn Carter: 00:23:00

I think as I've gotten to do more speaking, I've learned that

Stevie Dawn Carter: 00:23:06

the speaking itself is great.

Stevie Dawn Carter: 00:23:09

But implementation happens through coaching.

Stevie Dawn Carter: 00:23:12

And so I've become a coach to help people implement things I say in my presentation.

Stevie Dawn Carter: 00:23:18

So, so coaching was something I learned to do after I became a speaker because

Stevie Dawn Carter: 00:23:24

I saw a disconnect between showing up .And delivering this powerful keynote

Stevie Dawn Carter: 00:23:29

and then people wouldn't do anything.

Stevie Dawn Carter: 00:23:31

So I found by learning how to be a coach and having coaching support my speaking.

Stevie Dawn Carter: 00:23:37

Now I take them from the presentation and go, if you want to implement this,

Stevie Dawn Carter: 00:23:41

here's the coaching program to do so.

Stevie Dawn Carter: 00:23:43

And so I feel like they're a natural connection, but if people just ask me and

Stevie Dawn Carter: 00:23:47

I have to pick one, I always pick speaker.

Johnny: 00:23:51

Yeah.

Johnny: 00:23:51

What, what does.

Johnny: 00:23:53

The setup of your business without having to, obviously you don't want to bring out

Johnny: 00:23:57

all your secrets here, but I know that a lot of the people who tune into the

Johnny: 00:24:00

show will, will be thinking what I have in the similar area or having similar

Johnny: 00:24:03

kind of ideas and kind of businesses.

Johnny: 00:24:05

So what is the structure of your business model for yourself then?

Johnny: 00:24:10

Is it primarily speaking gigs and then they come into a weekly coaching

Johnny: 00:24:15

program or I'll let you describe.

Stevie Dawn Carter: 00:24:19

Yeah, but that was really, that was really close to it.

Stevie Dawn Carter: 00:24:21

Right there.

Stevie Dawn Carter: 00:24:22

You just nailed it.

Stevie Dawn Carter: 00:24:23

So, yeah, so I consider 85% of my income comes from speaking or speaking

Stevie Dawn Carter: 00:24:30

related things, training for companies.

Stevie Dawn Carter: 00:24:32

And some of that, I do a lot less training now and a lot more speaking, but it's all

Stevie Dawn Carter: 00:24:36

in that kind of speaking realm for me.

Stevie Dawn Carter: 00:24:38

So, so 80 to 85% of my income comes from speaking.

Stevie Dawn Carter: 00:24:44

Right?

Stevie Dawn Carter: 00:24:44

So that's my first thing.

Stevie Dawn Carter: 00:24:45

That's where I put all my energy in terms of prospecting, marketing, all

Stevie Dawn Carter: 00:24:50

of that, all in the speaking realm.

Stevie Dawn Carter: 00:24:52

Then what I typically do is when I go and I do a speech, I always invite

Stevie Dawn Carter: 00:24:55

people to join either my webinar list,

Stevie Dawn Carter: 00:24:58

or my weekly inspiration list, depending on the event, depending on the people

Stevie Dawn Carter: 00:25:03

I do free webinars every month.

Stevie Dawn Carter: 00:25:06

And so anybody on the webinar list gets invited to my webinars, those webinars

Stevie Dawn Carter: 00:25:10

pitch my coaching programs and like.

Stevie Dawn Carter: 00:25:13

If they go onto the weekly inspiration email list, then that

Stevie Dawn Carter: 00:25:17

is weekly inspiration, motivation, tips, tricks, all the things.

Stevie Dawn Carter: 00:25:22

And they also are gonna find out about the webinars.

Stevie Dawn Carter: 00:25:24

And they're also going to find out about the events, right?

Stevie Dawn Carter: 00:25:26

And so I use speaking as a way to get people into the funnel.

Stevie Dawn Carter: 00:25:30

And then through that funnel, they're offered events or another

Stevie Dawn Carter: 00:25:35

large part of my business.

Stevie Dawn Carter: 00:25:36

So we do a lot of live events or webinars or the coaching programs that I offer.

Stevie Dawn Carter: 00:25:41

So I really look at it as, you know, it's a speaking business.

Stevie Dawn Carter: 00:25:46

And then I actually say my side hustle is my coaching, right?

Stevie Dawn Carter: 00:25:50

Because speaking is where I make the majority of my income and impact.

Stevie Dawn Carter: 00:25:53

And then coaching is something that I have as an offer for

Stevie Dawn Carter: 00:25:57

those who choose to go that.

Stevie Dawn Carter: 00:25:59

And I always put more focus on the speaking and the event

Stevie Dawn Carter: 00:26:02

side than I do on the coaching.

Stevie Dawn Carter: 00:26:04

That's just me.

Johnny: 00:26:06

No, that's great.

Johnny: 00:26:06

And I appreciate you sharing that with us as well.

Johnny: 00:26:09

And I know it's wonderful for people who may be.

Johnny: 00:26:12

Starting out with this or, or in a position where they're thinking.

Johnny: 00:26:15

I know you've mentioned that you had a big life pivot.

Johnny: 00:26:18

I had to change this.

Johnny: 00:26:19

A lot of people have been experiencing that over the last few years.

Johnny: 00:26:22

And some people may be looking to move into this kind of direction.

Johnny: 00:26:25

What's the most important thing you would say for people to be

Johnny: 00:26:28

focusing on, to get started?

Johnny: 00:26:29

And how long for you did it take to start seeing that you were building some

Johnny: 00:26:35

buildings, some influence and authority with what you were doing and starting

Johnny: 00:26:38

to really make it a viable business?

Stevie Dawn Carter: 00:26:42

Yeah.

Stevie Dawn Carter: 00:26:42

absolutely.

Stevie Dawn Carter: 00:26:43

Well, I think.

Stevie Dawn Carter: 00:26:44

The most important thing you can do if you want to be a speaker

Stevie Dawn Carter: 00:26:47

is find opportunities to speak.

Stevie Dawn Carter: 00:26:50

It sounds silly, but that is the first step.

Stevie Dawn Carter: 00:26:53

And that is what I did.

Stevie Dawn Carter: 00:26:54

When I first started my business eight years ago, within the first

Stevie Dawn Carter: 00:26:58

year, year and a half, I had done 158 speaking engagements.

Stevie Dawn Carter: 00:27:04

None of those were paid.

Stevie Dawn Carter: 00:27:06

Those were free things, podcasts, interviews, TV spot, anything

Stevie Dawn Carter: 00:27:13

where somebody would give me an opportunity to speak about my business.

Stevie Dawn Carter: 00:27:15

If there were five minutes, if it were 20 minutes, it didn't matter.

Stevie Dawn Carter: 00:27:18

I knew I just needed to be speaking.

Stevie Dawn Carter: 00:27:22

And so that's how I built my business.

Stevie Dawn Carter: 00:27:25

Year two, year three, those all started to be paid.

Stevie Dawn Carter: 00:27:28

Anything.

Stevie Dawn Carter: 00:27:29

And so for me and what I tell all of my clients who are wanting to enter

Stevie Dawn Carter: 00:27:33

the speaking realm, you have to just put yourself out there as a speaker

Stevie Dawn Carter: 00:27:38

for everything, put yourself out there for conferences, submit every

Stevie Dawn Carter: 00:27:41

to every conference in your area.

Stevie Dawn Carter: 00:27:44

Proposals for breakout sessions, get on every podcast.

Stevie Dawn Carter: 00:27:48

You can do TV interviews, Facebook live interviews, whatever you

Stevie Dawn Carter: 00:27:52

can because the number one thing you have to be as a speaker.

Stevie Dawn Carter: 00:27:56

You have to be good and you only become good through practice.

Stevie Dawn Carter: 00:28:00

You don't become good by sitting at your home practicing.

Stevie Dawn Carter: 00:28:03

You got to get out in front of audiences, you got to feel the energy.

Stevie Dawn Carter: 00:28:06

You got to learn how to tailor your message.

Stevie Dawn Carter: 00:28:09

And that's what I did that first year I made $0.

Stevie Dawn Carter: 00:28:12

Right.

Stevie Dawn Carter: 00:28:13

But I tailored my message and I became known because I did

Stevie Dawn Carter: 00:28:17

it so often people started to recognize my name and recognize me.

Stevie Dawn Carter: 00:28:23

So then that second year as I started turning some of that into paid, right.

Stevie Dawn Carter: 00:28:28

People would say, oh, we need somebody to speak on emotional intelligence.

Stevie Dawn Carter: 00:28:31

Oh, well, Stevie Dawn does that because they had seen me 5,000 times by then.

Stevie Dawn Carter: 00:28:35

Right.

Stevie Dawn Carter: 00:28:35

So they were like, and that is how I generated the buzz.

Stevie Dawn Carter: 00:28:40

So I think my biggest advice to anybody.

Stevie Dawn Carter: 00:28:43

Start putting yourself out there for every speaking opportunity you can and

Stevie Dawn Carter: 00:28:48

be okay if it doesn't make you money in the beginning, because you're one

Stevie Dawn Carter: 00:28:52

honing your skills and two, you're getting your name out there and that's

Stevie Dawn Carter: 00:28:56

actually more critical for speakers than it is for some other businesses.

Stevie Dawn Carter: 00:29:01

Because most of my speaking engagements now are totally because they've heard my.

Johnny: 00:29:06

Yeah.

Johnny: 00:29:07

And that makes it makes total sense to me and people who are on that kind of track.

Johnny: 00:29:11

If you haven't already checked out the recent episode with Grant Baldwin from

Johnny: 00:29:14

speaker up, you should definitely go and listen, definitely go and listen to that.

Johnny: 00:29:17

But but yeah, I think it's really smart.

Johnny: 00:29:20

And you said you became known.

Johnny: 00:29:21

For your emotional intelligence stuff that you're talking about.

Johnny: 00:29:25

And I know that it's not, maybe not, everyone's talking about that, but enough

Johnny: 00:29:29

people are talking about this, but it's in something that people may have heard

Johnny: 00:29:33

or even if they don't fully know what it is, but it is important to have that

Johnny: 00:29:38

thing that you're going to talk about.

Johnny: 00:29:40

It is important to have your topic, your area.

Johnny: 00:29:43

And I see as a podcast host, a lot of people who want to be on podcasts and then

Johnny: 00:29:49

they'll give me a list of Maybe 20 or so things that they can come and talk about.

Johnny: 00:29:53

That's great, but I don't want that.

Johnny: 00:29:55

I want people who have an area of expertise and I've actually

Johnny: 00:29:59

become known as an expert for that.

Johnny: 00:30:02

No, No, but if I just having more of a conversational, non purposeful

Johnny: 00:30:06

chat with people, it wouldn't matter.

Johnny: 00:30:08

But because this is like a business kind of talk or professional based podcast

Johnny: 00:30:14

for people who are looking for that kind of professional development and

Johnny: 00:30:17

leadership development and communication skills that is essential to be

Johnny: 00:30:21

able to deliver something specific.

Johnny: 00:30:23

But it doesn't mean that that's all you are right.

Stevie Dawn Carter: 00:30:26

No.

Stevie Dawn Carter: 00:30:26

I always tell, and my clients struggle with the same thing.

Stevie Dawn Carter: 00:30:30

Right.

Stevie Dawn Carter: 00:30:30

They're like, but I could talk about this and I could talk about

Stevie Dawn Carter: 00:30:33

this and I could talk about this.

Stevie Dawn Carter: 00:30:34

And I'm like, yes, you can, you can.

Stevie Dawn Carter: 00:30:36

But what do you want to be known for?

Stevie Dawn Carter: 00:30:39

I may be known for emotional intelligence, but that's not everything I speak.

Stevie Dawn Carter: 00:30:43

I mean yesterday, we did a whole event on success.

Stevie Dawn Carter: 00:30:46

My coaching programs are all around success and mindset and confidence.

Stevie Dawn Carter: 00:30:50

Right.

Stevie Dawn Carter: 00:30:50

I also have programs around prospecting and marketing for entrepreneurs.

Stevie Dawn Carter: 00:30:56

Right.

Stevie Dawn Carter: 00:30:56

I have all these topics, leadership, communication, productivity.

Stevie Dawn Carter: 00:31:00

I mean, next week, I'm doing a thing about how to use LinkedIn.

Stevie Dawn Carter: 00:31:04

Okay.

Stevie Dawn Carter: 00:31:04

I can talk about a wide range of things.

Stevie Dawn Carter: 00:31:07

But I'm really known for one thing.

Stevie Dawn Carter: 00:31:09

And I think to your point, that that's important in the

Stevie Dawn Carter: 00:31:12

beginning, get known for one thing.

Stevie Dawn Carter: 00:31:15

Cause what I have happened, and this is something I asked my speakers to track.

Stevie Dawn Carter: 00:31:19

So any of you who are listening, track your rebooking.

Stevie Dawn Carter: 00:31:24

I think it's something we don't talk about a lot, but it's one thing to be booked.

Stevie Dawn Carter: 00:31:29

It's another thing to get that booking and then get rebooked for that same

Stevie Dawn Carter: 00:31:33

event or with that same company.

Stevie Dawn Carter: 00:31:36

Right.

Stevie Dawn Carter: 00:31:37

I have a 75% rebooking rate.

Stevie Dawn Carter: 00:31:41

One of the reasons my rate is so high is because they go, okay, well, you

Stevie Dawn Carter: 00:31:46

came in and did emotional intelligence.

Stevie Dawn Carter: 00:31:48

What else can you do?

Stevie Dawn Carter: 00:31:50

And I have a list.

Stevie Dawn Carter: 00:31:52

I have a list of 18 topics that I consider my core topics that

Stevie Dawn Carter: 00:31:56

I can talk on any given moment.

Stevie Dawn Carter: 00:31:58

So I can keep getting rebooked for conferences over and over and over again.

Stevie Dawn Carter: 00:32:03

They just book me for different topics, but I got known for that one topic.

Stevie Dawn Carter: 00:32:09

So I think it is really important to choose your area and be an expert in

Stevie Dawn Carter: 00:32:14

that area, position yourself that way.

Stevie Dawn Carter: 00:32:17

Then you can always, when you're fabulous, they'll say, well, what else could you do?

Stevie Dawn Carter: 00:32:21

And then you can give them the list, Right.

Stevie Dawn Carter: 00:32:24

And show them all the things That you can do.

Stevie Dawn Carter: 00:32:25

And you can continue to get rebooked, but you gotta be

Stevie Dawn Carter: 00:32:28

great at that one thing first.

Johnny: 00:32:31

Right.

Johnny: 00:32:32

That makes a lot of sense.

Johnny: 00:32:32

You have to be an, your name needs to be a known quantity, a recognizable name,

Johnny: 00:32:37

at least in your industry so that people can trust that you can deliver on stuff.

Johnny: 00:32:42

Even if it's not the topic that you're originally well-known for, but when you're

Johnny: 00:32:46

looking to become known, it just makes absolute sense to become known for one

Johnny: 00:32:50

thing, to specialize in that and get on as many shows that are relevant to that.

Johnny: 00:32:55

A course or a program that's relevant to that have a book that is relevant to

Johnny: 00:32:58

a podcast and all of those things that it's like, what become known for that.

Johnny: 00:33:02

But then when your name is known, it won't matter so much.

Johnny: 00:33:05

Yeah.

Johnny: 00:33:06

You'll still, people will still want you for that, but they will also want that.

Johnny: 00:33:09

They'll be happy to hear, talk about other things.

Johnny: 00:33:11

And I think someone like you know, Pat Flynn is maybe a good example.

Johnny: 00:33:14

Initially.

Johnny: 00:33:15

Maybe people wanted him to talk about podcasts, but now you can listen to

Johnny: 00:33:18

Pat Flynn, talk about passive income to talk about success in other areas,

Johnny: 00:33:22

maybe even public speaking leadership, you know, that all sorts of things that

Johnny: 00:33:25

he would now probably talk about that he always could have, but he initially

Johnny: 00:33:29

became known for that one thing of I think initially he more became known for

Johnny: 00:33:34

having that podcast around passive income.

Johnny: 00:33:36

But it is essential to have that and, and to understand that

Johnny: 00:33:39

that's how people's minds work.

Johnny: 00:33:41

We we'd like to be able to box people pretty neatly into one thing.

Johnny: 00:33:45

We don't like.

Johnny: 00:33:46

Work too hard in our thinking is that, yes, we're all more than just one thing.

Johnny: 00:33:51

But when you think about one person, if you got, oh yeah, Stevie, she talks

Johnny: 00:33:54

about emotional intelligence, Johnny.

Johnny: 00:33:56

He talks about influence and persuasion.

Johnny: 00:33:58

Great.

Johnny: 00:33:59

So it's a great association to have, and then at some point

Johnny: 00:34:02

it doesn't become so important.

Stevie Dawn Carter: 00:34:04

absolutely.

Stevie Dawn Carter: 00:34:06

you know, to your point, and this was never more obvious to me than.

Stevie Dawn Carter: 00:34:11

Three years into my business.

Stevie Dawn Carter: 00:34:13

When I realized some of my best friends like that, I consider real friends

Stevie Dawn Carter: 00:34:18

were like, so what do you do again?

Stevie Dawn Carter: 00:34:22

And I was like, if they don't know what I do.

Stevie Dawn Carter: 00:34:26

What makes me think anybody else in the world knows what I do.

Stevie Dawn Carter: 00:34:29

These are supposed to be my friends who pay attention.

Stevie Dawn Carter: 00:34:32

Right.

Stevie Dawn Carter: 00:34:33

And it was such a realization to me that we can be putting too many different

Stevie Dawn Carter: 00:34:37

messages out into the world because it was like, okay, if they don't know.

Stevie Dawn Carter: 00:34:42

Then, you know, what does that say?

Stevie Dawn Carter: 00:34:45

And so I think to your point of just, just tailor and focus that message in the

Stevie Dawn Carter: 00:34:50

beginning, none of us really fit that.

Stevie Dawn Carter: 00:34:52

neatly in a box, but when we're first putting our name out

Stevie Dawn Carter: 00:34:56

there, we need something easily

Stevie Dawn Carter: 00:34:58

remembered by the people around us.

Stevie Dawn Carter: 00:35:01

And if you know that you're a speaker on influence and persuasion, boom, that's it.

Stevie Dawn Carter: 00:35:07

And if that's your message, people will always think of you in those spaces.

Stevie Dawn Carter: 00:35:12

And that really does help you gain business.

Stevie Dawn Carter: 00:35:14

I think it's such an important.

Johnny: 00:35:16

It is.

Johnny: 00:35:17

And it's much easier for you as an individual to be more confident about one

Johnny: 00:35:21

thing then perhaps anything else as well.

Johnny: 00:35:23

And to make that your, your go to that, you, the thing you could always

Johnny: 00:35:27

easily talk about at length and are ready to go, when you ready to answer

Johnny: 00:35:32

just about anything about that.

Johnny: 00:35:33

I wonder for you.

Johnny: 00:35:35

We talked a while back and it is quite a while back now, but we talked about brand

Johnny: 00:35:39

awareness and being aware of your brand.

Johnny: 00:35:41

How would you define your own brand and why is it important

Johnny: 00:35:44

for people to be able to do that?

Stevie Dawn Carter: 00:35:46

Yeah.

Stevie Dawn Carter: 00:35:47

Um, you know, I think for me, I, I try and I guess I hope, right.

Stevie Dawn Carter: 00:35:53

I always think branding is what other people think of you.

Stevie Dawn Carter: 00:35:55

It's never what you think of you.

Stevie Dawn Carter: 00:35:57

So, I hope and believe that people think about me as

Stevie Dawn Carter: 00:36:02

somebody with a lot of empathy.

Stevie Dawn Carter: 00:36:04

So a lot of care, a lot of compassion something that is about energy and.

Stevie Dawn Carter: 00:36:09

I try and be as lively and upbeat and positive and energetic as I can.

Stevie Dawn Carter: 00:36:14

I think people need that in their lives.

Stevie Dawn Carter: 00:36:16

And then really my, my main message over these last several years has

Stevie Dawn Carter: 00:36:21

been around unstoppable success.

Stevie Dawn Carter: 00:36:23

Right?

Stevie Dawn Carter: 00:36:24

So how do we get success in our life?

Stevie Dawn Carter: 00:36:25

Whether that be emotional intelligence and communication, because that

Stevie Dawn Carter: 00:36:29

leads to success, whether that be.

Stevie Dawn Carter: 00:36:31

Skills that leads to success.

Stevie Dawn Carter: 00:36:32

Right?

Stevie Dawn Carter: 00:36:33

All these different things can lead there, but that's really become my main message.

Stevie Dawn Carter: 00:36:37

So I would hope my, my brand out there would feel unstoppable

Stevie Dawn Carter: 00:36:42

success with energy and empathy.

Stevie Dawn Carter: 00:36:44

I think those would be my keywords.

Stevie Dawn Carter: 00:36:47

And I think that brand awareness really is making sure that you put that same

Stevie Dawn Carter: 00:36:52

message consistently out into the world.

Stevie Dawn Carter: 00:36:55

But it's also about, are you getting that feedback right from others to know

Stevie Dawn Carter: 00:37:00

that your brand awareness is working?

Stevie Dawn Carter: 00:37:02

Because I think sometimes we can put messages out, but if they don't

Stevie Dawn Carter: 00:37:06

connect to the audience, they're not really getting what we mean.

Stevie Dawn Carter: 00:37:10

And I do believe that

Stevie Dawn Carter: 00:37:12

branding is not how you feel about you,

Stevie Dawn Carter: 00:37:14

it's how others feel about you.

Johnny: 00:37:16

Yeah, absolutely.

Johnny: 00:37:17

So it's absolutely essential to have that focus on it, but it's maybe a

Johnny: 00:37:23

bit more complicated when it comes to having control over that you going

Johnny: 00:37:26

to have to correct course, correct.

Johnny: 00:37:28

A lot along the path, along the path to achieving it and

Johnny: 00:37:31

make sure you get the feedback.

Johnny: 00:37:33

And I think maybe that is one of the places where some people

Johnny: 00:37:36

do go a bit wrong with this.

Johnny: 00:37:36

are actually not getting the feedback and just trusting in that what they think

Johnny: 00:37:40

they're putting out into the world is, is how they're being seen so I'd say

Johnny: 00:37:43

it's an interesting way to look at it?

Johnny: 00:37:45

I seem to remember you mentioning that you had been working on a book.

Stevie Dawn Carter: 00:37:50

I did.

Stevie Dawn Carter: 00:37:51

Yes.

Stevie Dawn Carter: 00:37:52

I'm like, oh my gosh, do I even have it?

Stevie Dawn Carter: 00:37:54

That's terrible.

Stevie Dawn Carter: 00:37:55

But after the event yesterday, things are a little things are

Stevie Dawn Carter: 00:37:58

a little chaos in the house.

Stevie Dawn Carter: 00:37:59

I did, it came out February.

Stevie Dawn Carter: 00:38:02

Always be the shark.

Stevie Dawn Carter: 00:38:03

And it's all about that concept of unstoppable success.

Stevie Dawn Carter: 00:38:07

And how do you become a Shark in your life?

Stevie Dawn Carter: 00:38:11

Not in an aggressive way, but in a powerful way.

Stevie Dawn Carter: 00:38:14

'cause I think a lot of times we spend our lives be a minnows and goldfish and that

Stevie Dawn Carter: 00:38:19

really isn't going to get us anywhere.

Stevie Dawn Carter: 00:38:21

So yeah.

Stevie Dawn Carter: 00:38:22

Came out February 8th and super excited for it.

Johnny: 00:38:26

Fantastic.

Johnny: 00:38:27

So what is a shark thing?

Johnny: 00:38:29

It's not, it's not aggressive, but what makes them, what makes

Johnny: 00:38:31

us a shark in our own lives?

Stevie Dawn Carter: 00:38:33

Yeah.

Stevie Dawn Carter: 00:38:33

So I think for me, it's about owning your ocean.

Stevie Dawn Carter: 00:38:36

I, I love sharks.

Stevie Dawn Carter: 00:38:38

I have tons of shark stories.

Stevie Dawn Carter: 00:38:39

But one of the things that I've, that really impacted me as I went cage diving

Stevie Dawn Carter: 00:38:44

with great white sharks several years ago.

Stevie Dawn Carter: 00:38:46

And.

Stevie Dawn Carter: 00:38:47

Just this idea of they weren't bothered by anything, right?

Stevie Dawn Carter: 00:38:52

They paid no attention to the humans in the cage.

Stevie Dawn Carter: 00:38:54

They spent no time on the tuna that was swimming around them.

Stevie Dawn Carter: 00:38:58

Like they are living their lives with no care or concern for other people.

Stevie Dawn Carter: 00:39:04

Right?

Stevie Dawn Carter: 00:39:05

Like they're doing their thing.

Stevie Dawn Carter: 00:39:07

And I think in life, especially as adults, we get stuck in doing what society.

Stevie Dawn Carter: 00:39:14

Right.

Stevie Dawn Carter: 00:39:14

Society gives you this checklist that says, if you want to be happy

Stevie Dawn Carter: 00:39:18

and successful, you need a good job that has to have health insurance.

Stevie Dawn Carter: 00:39:22

You need, right.

Stevie Dawn Carter: 00:39:24

A good house.

Stevie Dawn Carter: 00:39:24

You have to have a nice car.

Stevie Dawn Carter: 00:39:27

You know, you should be married to the right kind of person.

Stevie Dawn Carter: 00:39:29

You definitely are a family person, like all of these things.

Stevie Dawn Carter: 00:39:32

Right.

Stevie Dawn Carter: 00:39:33

And I just realized in my life that I checked all the boxes of

Stevie Dawn Carter: 00:39:37

things that society tells me should make me happy and successful.

Stevie Dawn Carter: 00:39:40

And I was not happy and successful.

Stevie Dawn Carter: 00:39:42

I was miserable.

Stevie Dawn Carter: 00:39:43

And lonely.

Stevie Dawn Carter: 00:39:44

Right?

Stevie Dawn Carter: 00:39:44

So I needed something else in my life.

Stevie Dawn Carter: 00:39:47

And so it was through this idea of kind of sharks becoming a mantra for me and a,

Stevie Dawn Carter: 00:39:52

and a guide for me and saying to myself, I can own my ocean, whether my ocean is

Stevie Dawn Carter: 00:39:58

my little office or whether my ocean is the world, I deserve to just swim in.

Stevie Dawn Carter: 00:40:05

And be 100% okay.

Stevie Dawn Carter: 00:40:06

Being who I am for that.

Stevie Dawn Carter: 00:40:08

And, and I really think other people need to buy into that message because

Stevie Dawn Carter: 00:40:12

I see so many people not going after their dreams, not going after

Stevie Dawn Carter: 00:40:18

what they want in life, because they're worried about other people.

Stevie Dawn Carter: 00:40:21

And there's an element of being the shark means saying, I own my

Stevie Dawn Carter: 00:40:25

ocean you are welcome to join me on the journey, but I'm swimming.

Johnny: 00:40:30

Yeah.

Stevie Dawn Carter: 00:40:30

you know what, whatever that looks like for you.

Johnny: 00:40:34

Yeah.

Johnny: 00:40:35

Do you, do you feel now that you're a published author, do you, do you

Johnny: 00:40:39

feel that having that book gives you an increased level of authority and

Johnny: 00:40:45

influence in your, in your sector?

Stevie Dawn Carter: 00:40:47

Yeah, I definitely do.

Stevie Dawn Carter: 00:40:49

I think so I've published before.

Stevie Dawn Carter: 00:40:51

This is actually my third book, but I would say that the first two

Stevie Dawn Carter: 00:40:56

were more for marketing, right.

Stevie Dawn Carter: 00:40:59

I wrote a book specifically to try and market myself, if that makes sense.

Stevie Dawn Carter: 00:41:03

And it never worked.

Stevie Dawn Carter: 00:41:05

And I think to the point that it never worked is exactly what you and I were

Stevie Dawn Carter: 00:41:08

talking about just five minutes ago, which is I wasn't tailoring my message.

Stevie Dawn Carter: 00:41:14

My books were kind of all over the map.

Stevie Dawn Carter: 00:41:17

So they didn't really go along with my speeches.

Stevie Dawn Carter: 00:41:19

They didn't really go along with what I was saying to the world.

Stevie Dawn Carter: 00:41:23

They were just, Ooh, but I want to show you I know stuff.

Stevie Dawn Carter: 00:41:25

Right.

Stevie Dawn Carter: 00:41:26

so this book being absolutely aligned with my keynote that I do.

Stevie Dawn Carter: 00:41:32

Right.

Stevie Dawn Carter: 00:41:32

And I think every, every presenter, every speaker needs,

Stevie Dawn Carter: 00:41:36

what I call it, killer keynote.

Stevie Dawn Carter: 00:41:37

Cause you know, sharks.

Stevie Dawn Carter: 00:41:39

killer keynote always be the shark, the book.

Stevie Dawn Carter: 00:41:42

Came out of a killer keynote that I have done for a while, which

Stevie Dawn Carter: 00:41:46

is called unstoppable success.

Stevie Dawn Carter: 00:41:48

And so for me, I think now having the book.

Stevie Dawn Carter: 00:41:52

I've already had several clients say, oh, well, when you come to do that

Stevie Dawn Carter: 00:41:56

presentation, please bring books.

Stevie Dawn Carter: 00:41:58

Let's have you sell books.

Stevie Dawn Carter: 00:41:59

Hey, let's put books in everybody's swag bag.

Stevie Dawn Carter: 00:42:03

So it has given me a new level of authority and power, but

Stevie Dawn Carter: 00:42:08

I think what's important.

Stevie Dawn Carter: 00:42:09

There is because it's connected.

Stevie Dawn Carter: 00:42:11

To what I've put myself out as an expert for, to our point from earlier.

Stevie Dawn Carter: 00:42:15

So I, I think books can help, but I think they need to be tied in to what you want

Stevie Dawn Carter: 00:42:21

to be known for and what your message is.

Stevie Dawn Carter: 00:42:22

And this is the first of my books that I truly feel is tied to what I'm doing.

Johnny: 00:42:28

Fantastic.

Johnny: 00:42:29

Yeah.

Johnny: 00:42:30

And that really ties in as well to what we were saying earlier about that,

Johnny: 00:42:35

knowing yourself and having that thing that you're thing that you're known for.

Johnny: 00:42:39

And Having your content, whatever you're doing, whether it's speaking videos or

Johnny: 00:42:43

books, connecting with your audience.

Johnny: 00:42:46

that I see a lot of people going so wrong with it because, because they are

Johnny: 00:42:49

all over the place, they're trying too many things they're doing the spaghetti

Johnny: 00:42:52

against the wall strategy and hoping that something sticks or people will like

Johnny: 00:42:56

some things like that, that may be the case, but far better to pick your thing.

Johnny: 00:43:00

But I I'd say in addition to that, you know, one of the things I learned, and

Johnny: 00:43:03

I don't know if you had any sort of similar experiences, but I also learned.

Johnny: 00:43:06

I had to get over one, trying to give people what I wanted to give them.

Johnny: 00:43:10

And rather serving them with what they needed or what they were looking for.

Johnny: 00:43:14

And that was it.

Johnny: 00:43:15

That doesn't sound like much of a difference, but it is it's.

Johnny: 00:43:19

Yeah, it was like finally finding where people were already, already

Johnny: 00:43:23

thirsty, already looking to drink from the well and, and serving the needs

Johnny: 00:43:27

that were there rather than Hey, well, forget the, well, I want to give you

Johnny: 00:43:30

some Coca-Cola, you know, is that

Stevie Dawn Carter: 00:43:33

Nobody's right.

Stevie Dawn Carter: 00:43:34

You can lead a horse to water, but you cannot force them to drink.

Stevie Dawn Carter: 00:43:37

Right.

Stevie Dawn Carter: 00:43:37

There, there is an element I think, in business where you have to know.

Stevie Dawn Carter: 00:43:41

What's going on in the world around you, what are they looking for?

Stevie Dawn Carter: 00:43:44

What are they needing help with?

Stevie Dawn Carter: 00:43:46

Yes, you can help them with 50 things you may know that well, I know you say

Stevie Dawn Carter: 00:43:51

you're struggling with marketing, but what you really need is mindset help.

Stevie Dawn Carter: 00:43:54

I mean, you may know that and that's great, but they're

Stevie Dawn Carter: 00:43:58

not looking for mindset help.

Stevie Dawn Carter: 00:43:59

They're looking for marketing help.

Stevie Dawn Carter: 00:44:00

So if you can help them with marketing and you do that through helping their

Stevie Dawn Carter: 00:44:04

mindset great, but focus on what they are looking for and needing.

Stevie Dawn Carter: 00:44:09

Otherwise, it's always going to be an uphill battle.

Stevie Dawn Carter: 00:44:12

Because before you can sell them, you have to convince them they need it.

Johnny: 00:44:16

Yeah.

Stevie Dawn Carter: 00:44:16

and that's never an easy strategy.

Stevie Dawn Carter: 00:44:18

So Yeah.

Stevie Dawn Carter: 00:44:19

I totally agree with you.

Stevie Dawn Carter: 00:44:20

I think you can have all the things in the world you want to talk about, but

Stevie Dawn Carter: 00:44:23

that doesn't mean people will pay you.

Johnny: 00:44:26

Exactly.

Johnny: 00:44:27

So some people who are tuning in maybeare thinking it would be pretty good to find

Johnny: 00:44:32

out more about your unstoppable success.

Johnny: 00:44:34

And certainly there'll be a link in the show notes for people to go and

Johnny: 00:44:37

find a copy of your book as well.

Johnny: 00:44:39

But what would be the best way for people to come and find

Johnny: 00:44:42

out more information about you?

Stevie Dawn Carter: 00:44:44

Yeah.

Stevie Dawn Carter: 00:44:44

you?

Stevie Dawn Carter: 00:44:44

know, I hate to sound like I'm such a trend follower, but I would tell you, I

Stevie Dawn Carter: 00:44:50

spend a lot of my time on social media.

Stevie Dawn Carter: 00:44:52

So you can connect with me on Instagram or Facebook or LinkedIn, the easiest

Stevie Dawn Carter: 00:44:59

way for us to start a conversation.

Stevie Dawn Carter: 00:45:02

You can always go to my website as Well, but I feel like the most relevant

Stevie Dawn Carter: 00:45:07

up-to-date information and connection is through those social media channels.

Stevie Dawn Carter: 00:45:12

And you can find me everywhere as Dr.

Stevie Dawn Carter: 00:45:14

Stevie Dawn

Johnny: 00:45:16

well, there you go.

Johnny: 00:45:16

That's a good way to do it.

Johnny: 00:45:18

So we learned a little bit about your book.

Johnny: 00:45:20

I wonder if there are maybe one or two.

Johnny: 00:45:23

That you often recommend to people may be related to things

Johnny: 00:45:27

we've been talking about today.

Johnny: 00:45:28

Perhaps emotional intelligence or speaking through that, what, what kind

Johnny: 00:45:31

of books have made an impact on you that you would always happily recommend?

Stevie Dawn Carter: 00:45:36

Yeah, absolutely.

Stevie Dawn Carter: 00:45:37

So my emotional intelligence kind of go to for people if you want a quick,

Stevie Dawn Carter: 00:45:43

easy read on emotional intelligence is by Travis Bradberry and it's Emotional

Stevie Dawn Carter: 00:45:49

Intelligence, 2.0, it's a little older.

Stevie Dawn Carter: 00:45:51

Now it was new at a time when I started this, which is kind of crazy to

Johnny: 00:45:55

Yeah.

Stevie Dawn Carter: 00:45:55

I've been talking about this now,

Stevie Dawn Carter: 00:45:56

but it's it's an easy read.

Stevie Dawn Carter: 00:45:58

It gives you kind of the basics of emotional intelligence and helps you

Stevie Dawn Carter: 00:46:01

with the self-awareness piece, which is always the first step of emotional

Stevie Dawn Carter: 00:46:05

intelligence is self-awareness.

Stevie Dawn Carter: 00:46:06

So I think it's a great book, something I recommend, on the business side.

Stevie Dawn Carter: 00:46:12

There are really two books that I ask all my clients to, to lean into.

Stevie Dawn Carter: 00:46:18

that is Atomic Habits by James clear, I love Atomic Habits.

Stevie Dawn Carter: 00:46:22

I, it really changed my life and how I got stuff done and

Stevie Dawn Carter: 00:46:25

how I became more productive.

Stevie Dawn Carter: 00:46:27

So I always recommend that to clients.

Stevie Dawn Carter: 00:46:30

and then Big Magic by Elizabeth Gilbert, all about creativity to bring

Stevie Dawn Carter: 00:46:36

more creativity into your life as an adult and what creativity looks like.

Stevie Dawn Carter: 00:46:39

And I think as entrepreneurs, especially, we need to lean into that

Stevie Dawn Carter: 00:46:43

creative, but we need to understand how to lean into that creative and

Stevie Dawn Carter: 00:46:47

big magic is a great book for that.

Stevie Dawn Carter: 00:46:50

So those are two that I ask all my clients.

Johnny: 00:46:54

Yeah, perfect.

Johnny: 00:46:54

I I've certainly read the first two and I think I think emotional

Johnny: 00:46:57

intelligence, 2.0 was quite new when I first read it as well.

Johnny: 00:47:00

So it's been around awhile, but

Stevie Dawn Carter: 00:47:02

Yeah.

Johnny: 00:47:03

but big, big magic is one that I haven't come across and I'll

Johnny: 00:47:05

look forward to checking that out and again, I'll put links to all of

Johnny: 00:47:09

those in the show notes for anyone who wants to go and check them out.

Johnny: 00:47:12

I do like to find out from, from all of my guests.

Johnny: 00:47:15

What your greatest strength your superpower is when it comes

Johnny: 00:47:18

to influence and persuasion?

Stevie Dawn Carter: 00:47:22

That's a hard one.

Stevie Dawn Carter: 00:47:24

You know, I think for me, I would say my super power is really seeing people's

Stevie Dawn Carter: 00:47:32

greatness, even when they don't.

Stevie Dawn Carter: 00:47:34

I think that is my super power.

Stevie Dawn Carter: 00:47:35

And I think the reason that is applicable to influence and persuasion.

Stevie Dawn Carter: 00:47:41

Taking that, being able to see that in somebody and then being

Stevie Dawn Carter: 00:47:44

able to verbalize it back to them.

Stevie Dawn Carter: 00:47:46

in a way that influences them to believe it.

Stevie Dawn Carter: 00:47:50

And I think that's really the key.

Stevie Dawn Carter: 00:47:52

So I spend a lot of my day looking at people and going, you

Stevie Dawn Carter: 00:47:55

do not know great you truly are.

Stevie Dawn Carter: 00:47:59

me tell you.

Stevie Dawn Carter: 00:48:00

Right.

Stevie Dawn Carter: 00:48:00

And

Johnny: 00:48:00

Yeah.

Stevie Dawn Carter: 00:48:01

think if we use our influence and persuasion to

Stevie Dawn Carter: 00:48:03

get people to take action towards their best lives, then I feel like

Stevie Dawn Carter: 00:48:07

we're really doing the good work.

Johnny: 00:48:09

Yeah.

Johnny: 00:48:09

I mean that, that's like one of the, I think one of the key principles and how

Johnny: 00:48:12

to win friends and influence people is to give people this grethis great this

Johnny: 00:48:15

great nam e up to this great reputation to live up to as I think they phrase it

Johnny: 00:48:21

in sort of oldy timey language in the book a bit, but it is that thing of, like

Johnny: 00:48:25

you say, seeing the best potential in people and then feeding that back to them.

Johnny: 00:48:27

Give them something to move towards that they can see in

Johnny: 00:48:30

themselves and, and live up to you.

Johnny: 00:48:32

That's fantastic.

Johnny: 00:48:33

If there was just one amongst the many that people would take

Johnny: 00:48:38

away from this episode, if they only remembered one thing, what

Johnny: 00:48:41

do you hope that that would be.

Stevie Dawn Carter: 00:48:45

I think at the end of the day, I hope that they would remember

Stevie Dawn Carter: 00:48:49

that are all an expert in something.

Stevie Dawn Carter: 00:48:52

No matter where you are in your life, no matter how many years,

Stevie Dawn Carter: 00:48:55

no matter what industry we are, all an expert in something.

Stevie Dawn Carter: 00:48:58

And if you position yourself as an expert and you do it with

Stevie Dawn Carter: 00:49:01

your, with your marketing and advertising, but you also just do it

Stevie Dawn Carter: 00:49:05

with your heart and your emotions.

Stevie Dawn Carter: 00:49:06

And you say, this is what I want to be an expert in.

Stevie Dawn Carter: 00:49:09

This is what I want to share with the world.

Stevie Dawn Carter: 00:49:11

You truly will make an impact if you focus on that one.

Stevie Dawn Carter: 00:49:15

So I think of everything we talked about today, that would be

Stevie Dawn Carter: 00:49:17

the one thing I would want people to take away and remember is you're an

Stevie Dawn Carter: 00:49:20

expert at something, position yourself as an expert and really lean into it.

Stevie Dawn Carter: 00:49:25

And you'll see the success on the other side.

Johnny: 00:49:28

Fantastic.

Johnny: 00:49:29

I know for our listeners, this isn't quite the end yet because there's a little

Johnny: 00:49:34

gift that you have for our listeners as well, which is going to be a checklist.

Stevie Dawn Carter: 00:49:41

Yeah, so I thought.

Stevie Dawn Carter: 00:49:43

For kind of the speaker side and for the emotional intelligence side, I

Stevie Dawn Carter: 00:49:47

put together a checklist that just has things to think about emotionally

Stevie Dawn Carter: 00:49:52

before you get onstage to think about emotionally as you're onstage and also

Stevie Dawn Carter: 00:49:57

just the checklist for speakers, right?

Stevie Dawn Carter: 00:49:59

Yeah.

Stevie Dawn Carter: 00:50:00

What are the things you need to remember, right.

Stevie Dawn Carter: 00:50:03

As you go into a speaking engagement, as you get these opportunities,

Stevie Dawn Carter: 00:50:06

because I found myself I needed a checklist to get through it.

Stevie Dawn Carter: 00:50:10

So I kind of combine those two checklists into one since we were

Stevie Dawn Carter: 00:50:14

kind of combining both topics today.

Stevie Dawn Carter: 00:50:16

So I hope people enjoy it.

Johnny: 00:50:19

I do too.

Johnny: 00:50:20

And certainly I'll be downloading my copy.

Johnny: 00:50:22

And for those of you who want to download yours, that's

Johnny: 00:50:24

going to be in the show notes.

Johnny: 00:50:25

So another good reason to go and check those out.

Johnny: 00:50:28

Steve Dawn Carter,

Johnny: 00:50:29

thank you so much for coming and being my guest on Speaking Influence today.

Stevie Dawn Carter: 00:50:33

Well, Thank you.

Stevie Dawn Carter: 00:50:33

so much for having me.

Stevie Dawn Carter: 00:50:35

It's been a pleasure.

Johnny: 00:50:36

Thanks for tuning in.

Johnny: 00:50:37

I hope you've enjoyed the show.

Johnny: 00:50:38

And if you did make sure you are subscribed for future episodes, and

Johnny: 00:50:42

if you did get some useful takeaways from that, well, feel free to share

Johnny: 00:50:46

them with us on social media, but most importantly, perhaps the people,

Johnny: 00:50:49

you know, would get some great takeaways from this episode as well.

Johnny: 00:50:52

So please share the episode out with your friends or network that has the best

Johnny: 00:50:57

way you can say thank you for the show and consider it at that price of entry,

Johnny: 00:51:01

especially if your plan to come back or check out some more of our episodes.

Johnny: 00:51:06

Is there any really a month left now, before speaking influence starts to

Johnny: 00:51:09

change its name and branding and a whole host of other things, but we're still

Johnny: 00:51:13

going to be bringing you lots of great information and some amazing guests.

Johnny: 00:51:17

In fact, some of the guests I've already recorded with, and some of the

Johnny: 00:51:20

guests I have lined up just soup pub.

Johnny: 00:51:22

And I know you're going to love for me, especially if you are at all

Johnny: 00:51:25

interested in building influence and persuasion through podcasting as a

Johnny: 00:51:29

guest, as a host or other ways of using podcasting to grow and scale up business.

Johnny: 00:51:35

I'm not gonna say too much about that just yet, but we are going

Johnny: 00:51:37

to have a bit of a buildup to the rebranding and renaming of the show.

Johnny: 00:51:41

If you'd like to connect with me, one of the best ways to do that is to come and

Johnny: 00:51:44

join the Podfluencers Facebook group and come and connect with other people who

Johnny: 00:51:48

are looking to build up their influence and inspiration through podcasting.

Johnny: 00:51:52

And if you'd like to download my free ebook or take the quiz about how

Johnny: 00:51:56

podcasting can help your business, then visit my website, present influence.com.

Johnny: 00:52:00

You'll be able to do all those things for free.

Johnny: 00:52:02

And I look forward to connecting with you on another show very soon.

Johnny: 00:52:05

But for now, wherever you're going, whatever you're doing,

Johnny: 00:52:08

have an amazing rest of your day.