The Better Meat Co: Paul Shapiro

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This episode features Paul Shapiro the Co-Founder and CEO of The Better Meat Company The Better Meat Co offers cost-effective plant protein and mycoprotein formulations to seamlessly enhance or even replace meat production while improving nutrition flavor and yield Their clean allergen-free protein ingredients blend effortlessly into ground beef chicken pork turkey fish and crab reducing the amount of animal protein needed to produce them and creating a more sustainable product Paul is the author of the national bestseller Clean Meat How Growing Meat Without Animals Will Revolutionize Dinner and the World and has published more than a hundred articles on food sustainability He s now on a journey to help flexitarians adopt more plant-based proteins with The Better Meat Company Michelle and Paul discuss how growing animals for food hugely contributes to climate change why it apos s important to have meat alternatives and how The Better Meat Co will reduce the amount of meat we consume in a way that apos s appealing to plant and meat lovers alike Relevant links https www bettermeat coSupport the show https www buymeacoffee com toastedearth